Brandwave

How popular isFendt in search?

In September 2026, there were an estimated 165K branded searches for Fendt worldwide which is down 32.9% over the last 12 months. Fendt holds 5.4% estimated Share of Search among tractor brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. John Deere32.8%
  2. Massey Ferguson32.8%
  3. Kubota12.1%
  4. New Holland11.2%
  5. Fendt5.4%
  6. CLAAS3.6%
  7. Case IH2.2%
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Where does Fendt compete?

Fendt is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tractor brands5th of 75.4%Shown below
Farm equipment brands3rd of 410.9%Show ranking

Which tractor brands compete with Fendt?

Fendt against tractor brands worldwide, by month

Share of Search by month for John Deere, Massey Ferguson, Kubota, New Holland, Fendt, CLAAS, Case IH. The figures are in the table below the chart.

View monthly share of search table
MonthJohn DeereMassey FergusonKubotaNew HollandFendtCLAASCase IH
Oct 202532.7%22%14.7%14%8%5.4%3.2%
Nov 202533.5%22.5%12.3%14%8.2%5.5%3.9%
Dec 202533%27.1%12.1%13.5%6.6%4.4%3.2%
Jan 202633.3%27.4%12.3%13.9%6.7%3.7%2.7%
Feb 202634.5%28.4%12.7%12.1%5.7%3.8%2.8%
Mar 202633.1%27.3%14.9%11.6%6.7%3.6%2.7%
Apr 202633.6%27.6%15.1%11.8%5.5%3.7%2.8%
May 202633.4%27.5%15%12.1%5.5%3.7%2.8%
Jun 202635.1%23.7%15.8%13.2%5.8%3.9%2.6%
Jul 202635.6%24%13.1%12.9%7.2%4.8%2.5%
Aug 202634.6%28.5%12.7%12.1%5.7%3.8%2.4%
Sep 202632.8%32.8%12.1%11.2%5.4%3.6%2.2%

  1. 1.John Deere

    32.8%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -1.9 points.

  2. 2.Massey Ferguson

    32.8%

    Held 2nd. 1M estimated branded searches, +21.5% vs prior month. Share +4.3 points.

  3. 3.Kubota

    12.1%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.New Holland

    11.2%

    Held 4th. 342K estimated branded searches, -2.6% vs prior month. Share -0.9 points.

  5. 5.Fendt

    5.4%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.CLAAS

    3.6%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Case IH

    2.2%

    Held 7th. 65.9K estimated branded searches, -6.4% vs prior month. Share -0.3 points.

Compare search popularity between Fendt and its closest rivals

Every comparison with Fendt

How has branded search demand for Fendt changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fendt worldwide fell from 246K to 165K.
  • Across the 12 months ending September 2026, Fendt’s estimated Share of Search among tractor brands worldwide decreased from 8% to 5.4%.
  • Across the 12 months ending September 2026, Fendt’s estimated Share of Search among tractor brands worldwide peaked at 8.2% in November 2025 and was lowest at 5.4% in September 2026.

How did search popularity change for tractor brands worldwide in September 2026?

  1. In September 2026, Massey Ferguson gained estimated Share of Search among tractor brands worldwide, from 28.5% to 32.8%.

  2. In September 2026, John Deere lost estimated Share of Search among tractor brands worldwide, from 34.6% to 32.8%.

  3. In September 2026, New Holland lost estimated Share of Search among tractor brands worldwide, from 12.1% to 11.2%.

  4. In September 2026, Kubota lost estimated Share of Search among tractor brands worldwide, from 12.7% to 12.1%.

  5. Estimated monthly branded searches for CLAAS worldwide fell 33.3% over 12 measured months, from 165K to 110K in September 2026.

  6. Estimated monthly branded searches for Fendt worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026.

How is Fendt measured?

Brandwave collects information about searches that people make online using Fendt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fendt

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How the Brand Demand Index is measured

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