Brandwave

How popular isESL in search?

In August 2026, there were an estimated 246K branded searches for ESL worldwide which is down 18.3% over the last 11 months. ESL holds 18.7% estimated Share of Search among esports tournaments worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BLAST41.8%
  2. IEM34.2%
  3. ESL18.7%
  4. PGL3.8%
  5. DreamHack1.1%
  6. EVO0.5%
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Which esports tournaments compete with ESL?

ESL against esports tournaments worldwide, by month

Share of Search by month for BLAST, IEM, ESL, PGL. The figures are in the table below the chart.

View monthly share of search table
MonthBLASTIEMESLPGLDreamHackEVO
Oct 202542.8%23.4%23.4%5.8%3.9%0.77%
Nov 202544.4%24.3%19.8%4.9%6%0.65%
Dec 202537.1%30.4%24.8%4.1%2.7%0.82%
Jan 202637.2%30.4%24.9%5%1.8%0.67%
Feb 202632.7%32.7%21.9%9.8%2%0.88%
Mar 202636%29.4%24.1%5.9%4%0.65%
Apr 202638.4%31.4%21%6.3%2.3%0.69%
May 202646.3%25.3%16.9%7.6%2.8%1%
Jun 202658.7%21.7%14.5%3.6%0.71%0.87%
Jul 202654.2%24.2%16.2%4%0.8%0.65%
Aug 202641.8%34.2%18.7%3.8%1.1%0.5%
Sep 2026——————

  1. 1.BLAST

    41.8%

    Held 1st. 550K estimated branded searches, -33.2% vs prior month. Share -12.4 points.

  2. 2.IEM

    34.2%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +10 points.

  3. 3.ESL

    18.7%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +2.5 points.

  4. 4.PGL

    3.8%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.DreamHack

    1.1%

    Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  6. 6.EVO

    0.5%

    Held 6th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

Compare search popularity between ESL and its closest rivals

Every comparison with ESL

How has branded search demand for ESL changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ESL worldwide fell from 301K to 246K.
  • Across the 11 months ending August 2026, ESL’s estimated Share of Search among esports tournaments worldwide decreased from 23.4% to 18.7%.
  • Across the 11 months ending August 2026, ESL’s estimated Share of Search among esports tournaments worldwide peaked at 24.9% in January 2026 and was lowest at 14.5% in June 2026.
  • Across the 11 months ending August 2026, ESL fell from 2nd to 3rd among esports tournaments worldwide.

How did search popularity change for esports tournaments worldwide in August 2026?

  1. In August 2026, IEM gained estimated Share of Search among esports tournaments worldwide, from 24.2% to 34.2%.

  2. In August 2026, ESL gained estimated Share of Search among esports tournaments worldwide, from 16.2% to 18.7%.

  3. In August 2026, BLAST lost estimated Share of Search among esports tournaments worldwide, from 54.2% to 41.8%.

  4. EVO’s estimated Share of Search among esports tournaments worldwide has lost ground for 3 months in a row, from 1% to 0.5% in August 2026.

  5. Estimated monthly branded searches for DreamHack worldwide fell 70.1% over 11 measured months, from 49.5K to 14.8K in August 2026.

  6. Estimated monthly branded searches for PGL worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.

Where does ESL compete?

ESL is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Esports platforms2nd of 54.6%Show ranking
Esports tournaments3rd of 618.7%Shown above

How is ESL measured?

Brandwave collects information about searches that people make online using ESL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • esl

Do you work for ESL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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