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Esports tournaments:Which are searched most?

In August 2026, BLAST was the most searched among esports tournaments worldwide, with an estimated 550K branded searches and 41.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BLAST41.8%
  2. IEM34.2%
  3. ESL18.7%
  4. PGL3.8%
  5. DreamHack1.1%
  6. EVO0.5%

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Share of SearchLeaderboard

Compare the esports tournaments brands and creators work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among esports tournaments worldwide, by month

Share of Search by month for BLAST, IEM, ESL, PGL. The figures are in the table below the chart.

View monthly share of search table
MonthBLASTIEMESLPGLDreamHackEVO
Oct 202542.8%23.4%23.4%5.8%3.9%0.77%
Nov 202544.4%24.3%19.8%4.9%6%0.65%
Dec 202537.1%30.4%24.8%4.1%2.7%0.82%
Jan 202637.2%30.4%24.9%5%1.8%0.67%
Feb 202632.7%32.7%21.9%9.8%2%0.88%
Mar 202636%29.4%24.1%5.9%4%0.65%
Apr 202638.4%31.4%21%6.3%2.3%0.69%
May 202646.3%25.3%16.9%7.6%2.8%1%
Jun 202658.7%21.7%14.5%3.6%0.71%0.87%
Jul 202654.2%24.2%16.2%4%0.8%0.65%
Aug 202641.8%34.2%18.7%3.8%1.1%0.5%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.BLAST

    41.8%

    Held 1st. 550K estimated branded searches, -33.2% vs prior month. Share -12.4 points.

  2. 2.IEM

    34.2%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +10 points.

  3. 3.ESL

    18.7%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +2.5 points.

  4. 4.PGL

    3.8%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.DreamHack

    1.1%

    Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  6. 6.EVO

    0.5%

    Held 6th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among esports tournaments worldwide?

In August 2026, BLAST was the most searched among esports tournaments worldwide, with an estimated 550K branded searches and 41.8% estimated Share of Search within this set. IEM is in 2nd place, 7.6 percentage points behind at 34.2% Share of Search.

Global esports tournaments, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
BLAST42.8% → 41.8%58.7%Jun 202632.7%Feb 20261st
IEM23.4% → 34.2%34.2%Aug 202621.7%Jun 20263rd → 2nd
ESL23.4% → 18.7%24.9%Jan 202614.5%Jun 20262nd → 3rd
PGL5.8% → 3.8%9.8%Feb 20263.6%Jun 20264th
DreamHack3.9% → 1.1%6%Nov 20250.71%Jun 20265th
EVO0.77% → 0.5%1%May 20260.5%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, BLAST’s estimated Share of Search among esports tournaments worldwide decreased from 42.8% to 41.8%.
  • Across the 11 months ending August 2026, IEM’s estimated Share of Search among esports tournaments worldwide increased from 23.4% to 34.2%.
  • Across the 11 months ending August 2026, ESL’s estimated Share of Search among esports tournaments worldwide decreased from 23.4% to 18.7%.
  • Across the 11 months ending August 2026, PGL’s estimated Share of Search among esports tournaments worldwide decreased from 5.8% to 3.8%.
  • Across the 11 months ending August 2026, DreamHack’s estimated Share of Search among esports tournaments worldwide decreased from 3.9% to 1.1%.
  • Across the 11 months ending August 2026, BLAST’s estimated Share of Search among esports tournaments worldwide peaked at 58.7% in June 2026 and was lowest at 32.7% in February 2026.
  • Across the 11 months ending August 2026, IEM’s estimated Share of Search among esports tournaments worldwide peaked at 34.2% in August 2026 and was lowest at 21.7% in June 2026.
  • Across the 11 months ending August 2026, ESL’s estimated Share of Search among esports tournaments worldwide peaked at 24.9% in January 2026 and was lowest at 14.5% in June 2026.
  • Across the 11 months ending August 2026, PGL’s estimated Share of Search among esports tournaments worldwide peaked at 9.8% in February 2026 and was lowest at 3.6% in June 2026.
  • Across the 11 months ending August 2026, DreamHack’s estimated Share of Search among esports tournaments worldwide peaked at 6% in November 2025 and was lowest at 0.71% in June 2026.
  • Across the 11 months ending August 2026, IEM rose from 3rd to 2nd among esports tournaments worldwide.
  • Across the 11 months ending August 2026, ESL fell from 2nd to 3rd among esports tournaments worldwide.
  • Across the 11 months ending August 2026, EVO held steady: its estimated Share of Search among esports tournaments worldwide moved less than 0.5 percentage points.

How did search popularity change for esports tournaments worldwide in August 2026?

  1. In August 2026, IEM gained estimated Share of Search among esports tournaments worldwide, from 24.2% to 34.2%.

  2. In August 2026, ESL gained estimated Share of Search among esports tournaments worldwide, from 16.2% to 18.7%.

  3. In August 2026, BLAST lost estimated Share of Search among esports tournaments worldwide, from 54.2% to 41.8%.

  4. EVO’s estimated Share of Search among esports tournaments worldwide has lost ground for 3 months in a row, from 1% to 0.5% in August 2026.

  5. Estimated monthly branded searches for DreamHack worldwide fell 70.1% over 11 measured months, from 49.5K to 14.8K in August 2026.

  6. Estimated monthly branded searches for PGL worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.

How the Brand Demand Index is measured

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