Brandwave

How popular isDreamHack in search?

In August 2026, there were an estimated 14.8K branded searches for DreamHack worldwide which is down 70.1% over the last 11 months. DreamHack holds 1.1% estimated Share of Search among esports tournaments worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BLAST41.8%
  2. IEM34.2%
  3. ESL18.7%
  4. PGL3.8%
  5. DreamHack1.1%
  6. EVO0.5%
DreamHack website (opens in a new tab)

Follow DreamHack and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which esports tournaments compete with DreamHack?

DreamHack against esports tournaments worldwide, by month

Share of Search by month for BLAST, IEM, ESL, PGL, DreamHack. The figures are in the table below the chart.

View monthly share of search table
MonthBLASTIEMESLPGLDreamHackEVO
Oct 202542.8%23.4%23.4%5.8%3.9%0.77%
Nov 202544.4%24.3%19.8%4.9%6%0.65%
Dec 202537.1%30.4%24.8%4.1%2.7%0.82%
Jan 202637.2%30.4%24.9%5%1.8%0.67%
Feb 202632.7%32.7%21.9%9.8%2%0.88%
Mar 202636%29.4%24.1%5.9%4%0.65%
Apr 202638.4%31.4%21%6.3%2.3%0.69%
May 202646.3%25.3%16.9%7.6%2.8%1%
Jun 202658.7%21.7%14.5%3.6%0.71%0.87%
Jul 202654.2%24.2%16.2%4%0.8%0.65%
Aug 202641.8%34.2%18.7%3.8%1.1%0.5%
Sep 2026——————
  1. 1.BLAST

    41.8%

    Held 1st. 550K estimated branded searches, -33.2% vs prior month. Share -12.4 points.

  2. 2.IEM

    34.2%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +10 points.

  3. 3.ESL

    18.7%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +2.5 points.

  4. 4.PGL

    3.8%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.DreamHack

    1.1%

    Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  6. 6.EVO

    0.5%

    Held 6th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

Compare search popularity between DreamHack and its closest rivals

How has branded search demand for DreamHack changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DreamHack worldwide fell from 49.5K to 14.8K.
  • Across the 11 months ending August 2026, DreamHack’s estimated Share of Search among esports tournaments worldwide decreased from 3.9% to 1.1%.
  • Across the 11 months ending August 2026, DreamHack’s estimated Share of Search among esports tournaments worldwide peaked at 6% in November 2025 and was lowest at 0.71% in June 2026.

How did search popularity change for esports tournaments worldwide in August 2026?

  1. In August 2026, IEM gained estimated Share of Search among esports tournaments worldwide, from 24.2% to 34.2%.

  2. In August 2026, ESL gained estimated Share of Search among esports tournaments worldwide, from 16.2% to 18.7%.

  3. In August 2026, BLAST lost estimated Share of Search among esports tournaments worldwide, from 54.2% to 41.8%.

  4. EVO’s estimated Share of Search among esports tournaments worldwide has lost ground for 3 months in a row, from 1% to 0.5% in August 2026.

  5. Estimated monthly branded searches for DreamHack worldwide fell 70.1% over 11 measured months, from 49.5K to 14.8K in August 2026.

  6. Estimated monthly branded searches for PGL worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.

How is DreamHack measured?

Brandwave collects information about searches that people make online using DreamHack’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dreamhack

Do you work for DreamHack? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is DreamHack your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.