DreamHack vs IEM:Which is searched more?
In August 2026, IEM had more branded searches than DreamHack among esports tournaments worldwide. IEM was estimated to have 450K branded searches compared to DreamHack’s 14.8K, and held a 34.2% Share of Search versus DreamHack’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DreamHack or IEM?
Compare the esports tournaments brands and creators work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for IEM, DreamHack. The figures are in the table below the chart.
View monthly share of search table
| Month | IEM | DreamHack |
|---|---|---|
| Oct 2025 | 23.4% | 3.9% |
| Nov 2025 | 24.3% | 6% |
| Dec 2025 | 30.4% | 2.7% |
| Jan 2026 | 30.4% | 1.8% |
| Feb 2026 | 32.7% | 2% |
| Mar 2026 | 29.4% | 4% |
| Apr 2026 | 31.4% | 2.3% |
| May 2026 | 25.3% | 2.8% |
| Jun 2026 | 21.7% | 0.71% |
| Jul 2026 | 24.2% | 0.8% |
| Aug 2026 | 34.2% | 1.1% |
| Sep 2026 | — | — |
How has the DreamHack and IEM comparison changed over the last 12 months?
3 findings
- IEM was ahead of DreamHack in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DreamHack’s estimated Share of Search among esports tournaments worldwide moved from 3.9% to 1.1%, and its estimated monthly branded searches moved from 49.5K to 14.8K.
- Across the 11 months ending August 2026, IEM’s estimated Share of Search among esports tournaments worldwide moved from 23.4% to 34.2%, and its estimated monthly branded searches moved from 301K to 450K.
How did search popularity change for esports tournaments worldwide in August 2026?
2 changes
In August 2026, IEM gained estimated Share of Search among esports tournaments worldwide, from 24.2% to 34.2%.
Estimated monthly branded searches for DreamHack worldwide fell 70.1% over 11 measured months, from 49.5K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using DreamHack’s and IEM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.