Brandwave

ESL vs EVO:Which is searched more?

In August 2026, ESL had more branded searches than EVO among esports tournaments worldwide. ESL was estimated to have 246K branded searches compared to EVO’s 6.6K, and held an 18.7% Share of Search versus EVO’s 0.5%. These are worldwide searches for English-language branded terms.

Share of Search among esports tournaments worldwide in August 2026Which is more popular in search, ESL or EVO?
ESL18.7%246K searches
vs
EVO0.5%6.6K searches

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Which is more popular in search, ESL or EVO?

Compare the esports tournaments brands and creators work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ESL and EVO among esports tournaments worldwide, by month

Share of Search by month for ESL, EVO. The figures are in the table below the chart.

View monthly share of search table
MonthESLEVO
Oct 202523.4%0.77%
Nov 202519.8%0.65%
Dec 202524.8%0.82%
Jan 202624.9%0.67%
Feb 202621.9%0.88%
Mar 202624.1%0.65%
Apr 202621%0.69%
May 202616.9%1%
Jun 202614.5%0.87%
Jul 202616.2%0.65%
Aug 202618.7%0.5%
Sep 2026——

How has the ESL and EVO comparison changed over the last 12 months?

  • ESL was ahead of EVO in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, ESL’s estimated Share of Search among esports tournaments worldwide moved from 23.4% to 18.7%, and its estimated monthly branded searches moved from 301K to 246K.
  • Across the 11 months ending August 2026, EVO’s estimated Share of Search among esports tournaments worldwide moved from 0.77% to 0.5%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

How did search popularity change for esports tournaments worldwide in August 2026?

  1. In August 2026, ESL gained estimated Share of Search among esports tournaments worldwide, from 16.2% to 18.7%.

  2. EVO’s estimated Share of Search among esports tournaments worldwide has lost ground for 3 months in a row, from 1% to 0.5% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using ESL’s and EVO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ESL

1 branded search term

  • esl

EVO

1 branded search term

  • evo tournament

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.