Brandwave

How popular isESL in search?

In August 2026, there were an estimated 246K branded searches for ESL worldwide which is down 18.3% over the last 11 months. ESL holds 4.6% estimated Share of Search among esports platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. FACEIT94.1%
  2. ESL4.6%
  3. Battlefy0.62%
  4. Challengermode0.51%
  5. Toornament0.12%
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Where does ESL compete?

ESL is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Esports platforms2nd of 54.6%Shown below
Esports tournaments3rd of 618.7%Show ranking

Which esports platforms compete with ESL?

ESL against esports platforms worldwide, by month

Share of Search by month for FACEIT, ESL. The figures are in the table below the chart.

View monthly share of search table
MonthFACEITESLBattlefyChallengermodeToornament
Oct 202588.1%9.7%1.1%0.87%0.32%
Nov 202591.7%6.7%0.61%0.74%0.22%
Dec 202591.8%6.7%0.5%0.74%0.22%
Jan 202691.8%6.8%0.61%0.61%0.27%
Feb 202692.8%5.6%0.62%0.75%0.22%
Mar 202691.5%6.7%0.74%0.74%0.27%
Apr 202692.7%5.6%0.75%0.75%0.22%
May 202693%5.6%0.62%0.62%0.18%
Jun 202691.9%6.8%0.61%0.61%0.15%
Jul 202693.2%5.6%0.51%0.51%0.18%
Aug 202694.1%4.6%0.62%0.51%0.12%
Sep 2026—————

  1. 1.FACEIT

    94.1%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  2. 2.ESL

    4.6%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Battlefy

    0.62%

    Held 3rd. 33.1K estimated branded searches, +49.1% vs prior month. Share +0.1 points.

  4. 4.Challengermode

    0.51%

    Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  5. 5.Toornament

    0.12%

    Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare search popularity between ESL and its closest rivals

Every comparison with ESL

How has branded search demand for ESL changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ESL worldwide fell from 301K to 246K.
  • Across the 11 months ending August 2026, ESL’s estimated Share of Search among esports platforms worldwide decreased from 9.7% to 4.6%.

How did search popularity change for esports platforms worldwide in August 2026?

  1. In August 2026, FACEIT gained estimated Share of Search among esports platforms worldwide, from 93.2% to 94.1%.

  2. In August 2026, ESL lost estimated Share of Search among esports platforms worldwide, from 5.6% to 4.6%.

  3. Estimated monthly branded searches for Toornament worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

How is ESL measured?

Brandwave collects information about searches that people make online using ESL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • esl

Do you work for ESL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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