Brandwave

Esports platforms:Which are searched most?

In August 2026, FACEIT was the most searched among esports platforms worldwide, with an estimated 5M branded searches and 94.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. FACEIT94.1%
  2. ESL4.6%
  3. Battlefy0.62%
  4. Challengermode0.51%
  5. Toornament0.12%

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Share of SearchLeaderboard

Compare the platforms that run competitive gaming. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among esports platforms worldwide, by month

Share of Search by month for FACEIT, ESL. The figures are in the table below the chart.

View monthly share of search table
MonthFACEITESLBattlefyChallengermodeToornament
Oct 202588.1%9.7%1.1%0.87%0.32%
Nov 202591.7%6.7%0.61%0.74%0.22%
Dec 202591.8%6.7%0.5%0.74%0.22%
Jan 202691.8%6.8%0.61%0.61%0.27%
Feb 202692.8%5.6%0.62%0.75%0.22%
Mar 202691.5%6.7%0.74%0.74%0.27%
Apr 202692.7%5.6%0.75%0.75%0.22%
May 202693%5.6%0.62%0.62%0.18%
Jun 202691.9%6.8%0.61%0.61%0.15%
Jul 202693.2%5.6%0.51%0.51%0.18%
Aug 202694.1%4.6%0.62%0.51%0.12%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.FACEIT

    94.1%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  2. 2.ESL

    4.6%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Battlefy

    0.62%

    Held 3rd. 33.1K estimated branded searches, +49.1% vs prior month. Share +0.1 points.

  4. Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  5. 5.Toornament

    0.12%

    Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among esports platforms worldwide?

In August 2026, FACEIT was the most searched among esports platforms worldwide, with an estimated 5M branded searches and 94.1% estimated Share of Search within this set. ESL is in 2nd place, 89.5 percentage points behind at 4.6% Share of Search.

Global esports platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
FACEIT88.1% → 94.1%94.1%Aug 202688.1%Oct 20251st
ESL9.7% → 4.6%9.7%Oct 20254.6%Aug 20262nd
Battlefy1.1% → 0.62%1.1%Oct 20250.5%Dec 20253rd
Challengermode0.87% → 0.51%0.87%Oct 20250.51%Jul 20264th
Toornament0.32% → 0.12%0.32%Oct 20250.12%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, FACEIT’s estimated Share of Search among esports platforms worldwide increased from 88.1% to 94.1%.
  • Across the 11 months ending August 2026, ESL’s estimated Share of Search among esports platforms worldwide decreased from 9.7% to 4.6%.
  • Across the 11 months ending August 2026, Battlefy, Challengermode and Toornament held steady: their estimated Share of Search among esports platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for esports platforms worldwide in August 2026?

  1. In August 2026, FACEIT gained estimated Share of Search among esports platforms worldwide, from 93.2% to 94.1%.

  2. In August 2026, ESL lost estimated Share of Search among esports platforms worldwide, from 5.6% to 4.6%.

  3. Estimated monthly branded searches for Toornament worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

How the Brand Demand Index is measured

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