ESL vs Toornament:Which is more popular by branded search?
In August 2026, ESL had more branded searches than Toornament among esports platforms worldwide. ESL was estimated to have 246K branded searches compared to Toornament’s 6.6K, and held a 4.6% Share of Search versus Toornament’s 0.12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ESL or Toornament?
Compare the platforms that run competitive gaming. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ESL, Toornament. The figures are in the table below the chart.
View monthly share of search table
| Month | FACEIT | ESL | Battlefy | Challengermode | Toornament |
|---|---|---|---|---|---|
| Oct 2025 | 88.1% | 9.7% | 1.1% | 0.87% | 0.32% |
| Nov 2025 | 91.7% | 6.7% | 0.61% | 0.74% | 0.22% |
| Dec 2025 | 91.8% | 6.7% | 0.5% | 0.74% | 0.22% |
| Jan 2026 | 91.8% | 6.8% | 0.61% | 0.61% | 0.27% |
| Feb 2026 | 92.8% | 5.6% | 0.62% | 0.75% | 0.22% |
| Mar 2026 | 91.5% | 6.7% | 0.74% | 0.74% | 0.27% |
| Apr 2026 | 92.7% | 5.6% | 0.75% | 0.75% | 0.22% |
| May 2026 | 93% | 5.6% | 0.62% | 0.62% | 0.18% |
| Jun 2026 | 91.9% | 6.8% | 0.61% | 0.61% | 0.15% |
| Jul 2026 | 93.2% | 5.6% | 0.51% | 0.51% | 0.18% |
| Aug 2026 | 94.1% | 4.6% | 0.62% | 0.51% | 0.12% |
| Sep 2026 | — | — | — | — | — |
How has the ESL and Toornament comparison changed over the last 12 months?
3 findings
- ESL was ahead of Toornament in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ESL’s estimated Share of Search among esports platforms worldwide moved from 9.7% to 4.6%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, Toornament’s estimated Share of Search among esports platforms worldwide moved from 0.32% to 0.12%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for esports platforms worldwide in August 2026?
2 changes
In August 2026, ESL lost estimated Share of Search among esports platforms worldwide, from 5.6% to 4.6%.
Estimated monthly branded searches for Toornament worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ESL’s and Toornament’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ESL
1 branded search term
- esl
Toornament
1 branded search term
- toornament
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.