How popular isElite in search?
In September 2026, there were an estimated 14K branded searches for Elite worldwide which is down 44% over the last 12 months. Elite holds 2.1% estimated Share of Search among indoor cycling trainer brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Elite compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Indoor cycling trainer brands | 5th of 6 | 2.1% | Shown below |
| Bike trainers | 5th of 5 | 5% | Show ranking |
Which indoor cycling trainer brands compete with Elite?
Share of Search by month for Zwift, Wahoo, Tacx, JetBlack, Elite. The figures are in the table below the chart.
View monthly share of search table
| Month | Zwift | Wahoo | Tacx | JetBlack | Elite | Saris |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.7% | 13.2% | 8.5% | 2.9% | 3.2% | 1.5% |
| Nov 2025 | 72.5% | 13.2% | 7.6% | 3% | 2.7% | 1.1% |
| Dec 2025 | 73% | 13.9% | 7.5% | 2.1% | 2.4% | 1.1% |
| Jan 2026 | 75.5% | 12.2% | 6.9% | 1.9% | 2.6% | 0.95% |
| Feb 2026 | 75.2% | 12.5% | 6.6% | 1.6% | 2.5% | 1.7% |
| Mar 2026 | 72.6% | 13.9% | 6.2% | 1.5% | 2.2% | 3.7% |
| Apr 2026 | 68% | 17.2% | 6.9% | 1.4% | 2.2% | 4.3% |
| May 2026 | 68.6% | 16.9% | 5.8% | 1.4% | 2.1% | 5.2% |
| Jun 2026 | 66.2% | 17.3% | 6.7% | 1.6% | 2.1% | 6.1% |
| Jul 2026 | 69.8% | 16.6% | 5.7% | 1.6% | 2.1% | 4.1% |
| Aug 2026 | 71.1% | 15.9% | 5.9% | 1.6% | 2.2% | 3.3% |
| Sep 2026 | 73.8% | 14% | 5.9% | 2.4% | 2.1% | 1.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.8% | 490K | +26.6% | +2.7 points | |
| 2, held 2nd | 14% | 92.8K | +7.5% | -1.9 points | |
| 3, held 3rd | 5.9% | 39K | +22.3% | 0 points | |
| 4, moved from 6th to 4th | 2.4% | 16.1K | +82.5% | +0.8 pointsmoved from 6th to 4th | |
| 5, held 5th | 2.1% | 14K | +17.6% | -0.1 points | |
| 6, moved from 4th to 6th | 1.8% | 12.1K | -33.1% | -1.5 pointsmoved from 4th to 6th |
1.
Zwift73.8%
Held 1st. 490K estimated branded searches, +26.6% vs prior month. Share +2.7 points.
2.
Wahoo14%
Held 2nd. 92.8K estimated branded searches, +7.5% vs prior month. Share -1.9 points.
3.
Tacx5.9%
Held 3rd. 39K estimated branded searches, +22.3% vs prior month. Share 0 points.
4.
JetBlack
2.4%
Moved from 6th to 4th. 16.1K estimated branded searches, +82.5% vs prior month. Share +0.8 points.
5.
Elite2.1%
Held 5th. 14K estimated branded searches, +17.6% vs prior month. Share -0.1 points.
6.
Saris1.8%
Moved from 4th to 6th. 12.1K estimated branded searches, -33.1% vs prior month. Share -1.5 points.
Compare search popularity between Elite and its closest rivals
Every comparison with Elite
6 comparisons
How has branded search demand for Elite changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Elite worldwide fell from 25K to 14K.
- Across the 12 months ending September 2026, Elite’s estimated Share of Search among indoor cycling trainer brands worldwide decreased from 3.2% to 2.1%.
- Across the 12 months ending September 2026, Elite’s estimated Share of Search among indoor cycling trainer brands worldwide peaked at 3.2% in October 2025 and was lowest at 2.1% in July 2026.
- Across the 12 months ending September 2026, Elite fell from 4th to 5th among indoor cycling trainer brands worldwide.
How did search popularity change for indoor cycling trainer brands worldwide in September 2026?
6 changes
In September 2026, JetBlack overtook Saris and Elite to rank 4th among indoor cycling trainer brands worldwide, with 2.4% estimated Share of Search.
In September 2026, Zwift gained estimated Share of Search among indoor cycling trainer brands worldwide, from 71.1% to 73.8%.
In September 2026, Wahoo lost estimated Share of Search among indoor cycling trainer brands worldwide, from 15.9% to 14%.
In September 2026, Saris lost estimated Share of Search among indoor cycling trainer brands worldwide, from 3.3% to 1.8%.
Estimated monthly branded searches for Elite worldwide fell 44% over 12 measured months, from 25K to 14K in September 2026.
Estimated monthly branded searches for Tacx worldwide fell 42% over 12 measured months, from 67.2K to 39K in September 2026.
How is Elite measured?
Brandwave collects information about searches that people make online using Elite’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- elite cycling trainer
- elite direto
- elite suito
- elite trainer
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Is Elite your brand?
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