How popular isEco by Naty in search?
In September 2026, there were an estimated 2.9K branded searches for Eco by Naty worldwide which is down 46.3% over the last 12 months. Eco by Naty holds 1.1% estimated Share of Search among nappies brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Huggies97.1%Rascal and Friends1.7%
Eco by Naty1.1%
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Which nappies brands compete with Eco by Naty?
Share of Search by month for Huggies, Eco by Naty. The figures are in the table below the chart.
View monthly share of search table
| Month | Huggies | Rascal and Friends | Eco by Naty |
|---|---|---|---|
| Oct 2025 | 94.8% | 3.1% | 2.1% |
| Nov 2025 | 95.2% | 3.1% | 1.7% |
| Dec 2025 | 95.7% | 2.6% | 1.7% |
| Jan 2026 | 95.3% | 2.6% | 2.1% |
| Feb 2026 | 96.2% | 2.1% | 1.7% |
| Mar 2026 | 96.2% | 2.1% | 1.7% |
| Apr 2026 | 96.2% | 2.1% | 1.7% |
| May 2026 | 96.5% | 2.1% | 1.4% |
| Jun 2026 | 96.9% | 1.7% | 1.4% |
| Jul 2026 | 96.9% | 1.7% | 1.4% |
| Aug 2026 | 97.4% | 1.4% | 1.2% |
| Sep 2026 | 97.1% | 1.7% | 1.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 97.1% | 246K | -18.3% | -0.3 points | |
| 2, held 2nd | 1.7% | 4.4K | 0% | +0.3 points | |
| 3, held 3rd | 1.1% | 2.9K | -19.4% | 0 points |
1.
Huggies97.1%
Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -0.3 points.
1.7%
Held 2nd. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
1.1%
Held 3rd. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.
Compare search popularity between Eco by Naty and its closest rivals
Every comparison with Eco by Naty
4 comparisons
How has branded search demand for Eco by Naty changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Eco by Naty worldwide fell from 5.4K to 2.9K.
- Across the 12 months ending September 2026, Eco by Naty’s estimated Share of Search among nappies brands worldwide decreased from 2.1% to 1.1%.
How did search popularity change for nappies brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Eco by Naty worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.
Estimated monthly branded searches for Rascal and Friends worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.
Where does Eco by Naty compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Nappy brands | 4th of 5 | 0.41% | Show ranking |
| Nappies brands | 3rd of 3 | 1.1% | Shown above |
How is Eco by Naty measured?
Brandwave collects information about searches that people make online using Eco by Naty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- eco by naty
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Is Eco by Naty your brand?
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