How popular isRascal and Friends in search?
In September 2026, there were an estimated 4.4K branded searches for Rascal and Friends worldwide which is down 45.7% over the last 12 months. Rascal and Friends holds 1.7% estimated Share of Search among nappies brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Huggies97.1%Rascal and Friends1.7%
Eco by Naty1.1%
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Which nappies brands compete with Rascal and Friends?
Share of Search by month for Huggies, Rascal and Friends. The figures are in the table below the chart.
View monthly share of search table
| Month | Huggies | Rascal and Friends | Eco by Naty |
|---|---|---|---|
| Oct 2025 | 94.8% | 3.1% | 2.1% |
| Nov 2025 | 95.2% | 3.1% | 1.7% |
| Dec 2025 | 95.7% | 2.6% | 1.7% |
| Jan 2026 | 95.3% | 2.6% | 2.1% |
| Feb 2026 | 96.2% | 2.1% | 1.7% |
| Mar 2026 | 96.2% | 2.1% | 1.7% |
| Apr 2026 | 96.2% | 2.1% | 1.7% |
| May 2026 | 96.5% | 2.1% | 1.4% |
| Jun 2026 | 96.9% | 1.7% | 1.4% |
| Jul 2026 | 96.9% | 1.7% | 1.4% |
| Aug 2026 | 97.4% | 1.4% | 1.2% |
| Sep 2026 | 97.1% | 1.7% | 1.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 97.1% | 246K | -18.3% | -0.3 points | |
| 2, held 2nd | 1.7% | 4.4K | 0% | +0.3 points | |
| 3, held 3rd | 1.1% | 2.9K | -19.4% | 0 points |
1.
Huggies97.1%
Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -0.3 points.
1.7%
Held 2nd. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
1.1%
Held 3rd. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.
Compare search popularity between Rascal and Friends and its closest rivals
Every comparison with Rascal and Friends
4 comparisons
How has branded search demand for Rascal and Friends changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rascal and Friends worldwide fell from 8.1K to 4.4K.
- Across the 12 months ending September 2026, Rascal and Friends’ estimated Share of Search among nappies brands worldwide decreased from 3.1% to 1.7%.
- Across the 12 months ending September 2026, Rascal and Friends’ estimated Share of Search among nappies brands worldwide peaked at 3.1% in November 2025 and was lowest at 1.4% in August 2026.
How did search popularity change for nappies brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Eco by Naty worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.
Estimated monthly branded searches for Rascal and Friends worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.
Where does Rascal and Friends compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Nappy brands | 3rd of 5 | 0.62% | Show ranking |
| Nappies brands | 2nd of 3 | 1.7% | Shown above |
How is Rascal and Friends measured?
Brandwave collects information about searches that people make online using Rascal and Friends’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rascal and friends
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