Huggies vs Rascal and Friends:Which is more popular by branded search?
In August 2026, Huggies had more branded searches than Rascal and Friends among nappy brands worldwide. Huggies was estimated to have 301K branded searches compared to Rascal and Friends’ 4.4K, and held a 39.6% Share of Search versus Rascal and Friends’ 0.58%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Huggies or Rascal and Friends?
Compare the nappy brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Huggies, Rascal and Friends. The figures are in the table below the chart.
View monthly share of search table
| Month | Pampers | Huggies | Rascal and Friends | Eco by Naty | Treasures |
|---|---|---|---|---|---|
| Oct 2025 | 67.9% | 30.4% | 1% | 0.67% | 0.11% |
| Nov 2025 | 68% | 30.4% | 1% | 0.54% | 0.09% |
| Dec 2025 | 68.1% | 30.5% | 0.82% | 0.54% | 0.09% |
| Jan 2026 | 68% | 30.4% | 0.82% | 0.67% | 0.09% |
| Feb 2026 | 63.7% | 34.8% | 0.76% | 0.62% | 0.1% |
| Mar 2026 | 68.2% | 30.5% | 0.67% | 0.55% | 0.09% |
| Apr 2026 | 68.2% | 30.5% | 0.67% | 0.55% | 0.11% |
| May 2026 | 68.3% | 30.5% | 0.67% | 0.45% | 0.09% |
| Jun 2026 | 63.8% | 34.9% | 0.62% | 0.51% | 0.12% |
| Jul 2026 | 63.8% | 34.9% | 0.62% | 0.51% | 0.14% |
| Aug 2026 | 59.2% | 39.6% | 0.58% | 0.47% | 0.12% |
| Sep 2026 | — | — | — | — | — |
How has the Huggies and Rascal and Friends comparison changed over the last 12 months?
3 findings
- Huggies was ahead of Rascal and Friends in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Huggies’ estimated Share of Search among nappy brands worldwide moved from 30.4% to 39.6%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 11 months ending August 2026, Rascal and Friends’ estimated Share of Search among nappy brands worldwide moved from 1% to 0.58%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
How did search popularity change for nappy brands worldwide in August 2026?
2 changes
In August 2026, Huggies gained estimated Share of Search among nappy brands worldwide, from 34.9% to 39.6%.
Estimated monthly branded searches for Rascal and Friends worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Huggies’ and Rascal and Friends’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Huggies
1 branded search term
- huggies
Rascal and Friends
1 branded search term
- rascal and friends
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.