Rascal and Friends vs Treasures:Which is more popular by branded search?
In August 2026, Rascal and Friends had more branded searches than Treasures among nappy brands worldwide. Rascal and Friends was estimated to have 4.4K branded searches compared to Treasures’ 880, and held a 0.58% Share of Search versus Treasures’ 0.12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rascal and Friends or Treasures?
Compare the nappy brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rascal and Friends, Treasures. The figures are in the table below the chart.
View monthly share of search table
| Month | Pampers | Huggies | Rascal and Friends | Eco by Naty | Treasures |
|---|---|---|---|---|---|
| Oct 2025 | 67.9% | 30.4% | 1% | 0.67% | 0.11% |
| Nov 2025 | 68% | 30.4% | 1% | 0.54% | 0.09% |
| Dec 2025 | 68.1% | 30.5% | 0.82% | 0.54% | 0.09% |
| Jan 2026 | 68% | 30.4% | 0.82% | 0.67% | 0.09% |
| Feb 2026 | 63.7% | 34.8% | 0.76% | 0.62% | 0.1% |
| Mar 2026 | 68.2% | 30.5% | 0.67% | 0.55% | 0.09% |
| Apr 2026 | 68.2% | 30.5% | 0.67% | 0.55% | 0.11% |
| May 2026 | 68.3% | 30.5% | 0.67% | 0.45% | 0.09% |
| Jun 2026 | 63.8% | 34.9% | 0.62% | 0.51% | 0.12% |
| Jul 2026 | 63.8% | 34.9% | 0.62% | 0.51% | 0.14% |
| Aug 2026 | 59.2% | 39.6% | 0.58% | 0.47% | 0.12% |
| Sep 2026 | — | — | — | — | — |
How has the Rascal and Friends and Treasures comparison changed over the last 12 months?
3 findings
- Rascal and Friends was ahead of Treasures in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rascal and Friends’ estimated Share of Search among nappy brands worldwide moved from 1% to 0.58%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
- Across the 11 months ending August 2026, Treasures’ estimated Share of Search among nappy brands worldwide moved from 0.11% to 0.12%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for nappy brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Rascal and Friends worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Rascal and Friends’ and Treasures’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rascal and Friends
1 branded search term
- rascal and friends
Treasures
1 branded search term
- treasures nappies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.