Brandwave

How popular isDW in search?

In September 2026, there were an estimated 27.1K branded searches for DW worldwide which is down 18.1% over the last 12 months. DW holds 21.5% estimated Share of Search among drum practice pad brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Promark48%
  2. DW21.5%
  3. Vic Firth21.5%
  4. Remo5.2%
  5. Aquarian2%
  6. Evans1.9%
DW website (opens in a new tab)

Follow DW and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does DW compete?

DW is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Drum practice pad brands2nd of 621.5%Shown below
Drum stool brands1st of 730.4%Show ranking
Drum throne brands1st of 531%Show ranking
Drum kit brands1st of 433%Show ranking
Cymbal stand brands1st of 439.3%Show ranking

Which drum practice pad brands compete with DW?

DW against drum practice pad brands worldwide, by month

Share of Search by month for Promark, DW, Vic Firth, Remo. The figures are in the table below the chart.

View monthly share of search table
MonthPromarkDWVic FirthRemoAquarianEvans
Oct 202539.4%26.3%21.6%7.9%2%2.9%
Nov 202544.7%24.4%20%6%2.2%2.7%
Dec 202539.6%26.5%21.7%7.9%2%2.3%
Jan 202636.3%29.7%19.9%8.9%2.7%2.6%
Feb 202639.4%26.4%21.6%7.9%2.4%2.3%
Mar 202638.4%25.7%21%9.4%2.8%2.7%
Apr 202643.4%23.8%19.5%8.7%2.2%2.5%
May 202649.3%22.1%18.1%6.6%2%2%
Jun 202646.6%25.5%17%6.2%2.3%2.3%
Jul 202648.2%21.6%17.6%7.9%2.4%2.3%
Aug 202644.3%24.2%19.9%7.2%2.2%2.1%
Sep 202648%21.5%21.5%5.2%2%1.9%

  1. 1.Promark

    48%

    Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.7 points.

  2. 2.DW

    21.5%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -2.8 points.

  3. 3.Vic Firth

    21.5%

    Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share +1.6 points.

  4. 4.Remo

    5.2%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -2 points.

  5. 5.Aquarian

    2%

    Held 5th. 2.5K estimated branded searches, -0.4% vs prior month. Share -0.3 points.

  6. 6.Evans

    1.9%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between DW and its closest rivals

Every comparison with DW

How has branded search demand for DW changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for DW worldwide fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, DW’s estimated Share of Search among drum practice pad brands worldwide decreased from 26.3% to 21.5%.
  • Across the 12 months ending September 2026, DW’s estimated Share of Search among drum practice pad brands worldwide peaked at 29.7% in January 2026 and was lowest at 21.5% in September 2026.

How did search popularity change for drum practice pad brands worldwide in September 2026?

  1. In September 2026, Promark gained estimated Share of Search among drum practice pad brands worldwide, from 44.3% to 48%.

  2. In September 2026, Vic Firth gained estimated Share of Search among drum practice pad brands worldwide, from 19.9% to 21.5%.

  3. In September 2026, DW lost estimated Share of Search among drum practice pad brands worldwide, from 24.2% to 21.5%.

  4. In September 2026, Remo lost estimated Share of Search among drum practice pad brands worldwide, from 7.2% to 5.2%.

  5. Estimated monthly branded searches for Evans worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

How is DW measured?

Brandwave collects information about searches that people make online using DW’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dw drums

Do you work for DW? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is DW your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free