Brandwave

How popular isDW in search?

In September 2026, there were an estimated 27.1K branded searches for DW worldwide which is down 18.1% over the last 12 months. DW holds 30.4% estimated Share of Search among drum stool brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DW30.4%
  2. Pearl24.9%
  3. Mapex20.3%
  4. Tama20.3%
  5. Roc-N-Soc2.1%
  6. Gibraltar1.8%
  7. Roland0.08%
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Which drum stool brands compete with DW?

DW against drum stool brands worldwide, by month

Share of Search by month for DW, Pearl, Mapex, Tama, Roc-N-Soc. The figures are in the table below the chart.

View monthly share of search table
MonthDWPearlMapexTamaRoc-N-SocGibraltarRoland
Oct 202530.1%30.1%16.4%20.2%1.7%1.5%0.05%
Nov 202532.9%26.9%18%18%2.4%1.7%0.07%
Dec 202531.5%25.8%17.2%21.1%2.8%1.6%0.07%
Jan 202629.9%29.9%16.4%20.1%2.2%1.5%0.06%
Feb 202629.9%29.9%16.3%20%2.1%1.8%0.06%
Mar 202628.7%28.7%19.1%19.1%2.5%1.8%0.04%
Apr 202630.5%24.9%20.3%20.3%2.1%1.7%0.04%
May 202630.4%24.9%20.3%20.3%2.1%1.8%0.06%
Jun 202627.2%33.2%18.1%18.1%1.9%1.4%0.05%
Jul 202618.7%50.9%12.5%15.2%1.6%1.1%0.04%
Aug 202624%43.8%13.1%16%1.7%1.4%0.04%
Sep 202630.4%24.9%20.3%20.3%2.1%1.8%0.08%

  1. 1.DW

    30.4%

    Moved from 2nd to 1st. 27.1K estimated branded searches, 0% vs prior month. Share +6.5 points.

  2. 2.Pearl

    24.9%

    Moved from 1st to 2nd. 22.2K estimated branded searches, -55.2% vs prior month. Share -18.9 points.

  3. 3.Mapex

    20.3%

    Moved from 4th to 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +7.2 points.

  4. 4.Tama

    20.3%

    Moved from 3rd to 4th. 18.1K estimated branded searches, 0% vs prior month. Share +4.3 points.

  5. 5.Roc-N-Soc

    2.1%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Gibraltar

    1.8%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Roland

    0.08%

    Held 7th. 70 estimated branded searches, +40% vs prior month. Share 0 points.

Compare search popularity between DW and its closest rivals

Every comparison with DW

How has branded search demand for DW changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for DW worldwide fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, DW’s estimated Share of Search among drum stool brands worldwide peaked at 32.9% in November 2025 and was lowest at 18.7% in July 2026.

How did search popularity change for drum stool brands worldwide in September 2026?

  1. In September 2026, DW overtook Pearl to become the leader among drum stool brands worldwide, with 30.4% estimated Share of Search.

  2. In September 2026, Mapex overtook Tama to rank 3rd among drum stool brands worldwide, with 20.3% estimated Share of Search.

  3. In September 2026, Tama gained estimated Share of Search among drum stool brands worldwide, from 16% to 20.3%.

  4. In September 2026, Pearl lost estimated Share of Search among drum stool brands worldwide, from 43.8% to 24.9%.

  5. Estimated monthly branded searches for Roland worldwide rose 40% over 12 measured months, from 50 to 70 in September 2026.

Where does DW compete?

DW is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Drum practice pad brands2nd of 621.5%Show ranking
Drum stool brands1st of 730.4%Shown above
Drum throne brands1st of 531%Show ranking
Drum kit brands1st of 433%Show ranking
Cymbal stand brands1st of 439.3%Show ranking

How is DW measured?

Brandwave collects information about searches that people make online using DW’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dw drums

Do you work for DW? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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