Brandwave

How popular isDroga5?

In September 2026, people searched for Droga5 by name about 9,900 times worldwide, about the same as the previous year. These searches made up 3.6% of all global creative agency searches, placing Droga5 eighth out of ten agencies. When we asked both ChatGPT and Google AI Overviews about creative agencies, Droga5 appeared in two of the four answers and was the second most recommended of the ten.

Search and AI answers in September 2026

Droga5 is the eighth most searched of 10 competitors and the second most recommended in AI answers.

  1. OgilvyShare of searches 32.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  2. McCannShare of searches 18%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. DDBShare of searches 12%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. BBDOShare of searches 8.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Droga5Share of searches 3.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd

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Top creative agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Droga5 was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Droga5 is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wieden+Kennedy1st
  2. Droga52nd
  3. Mother3rd
  4. Anomaly4th
  5. Ogilvy5th
  6. McCann–
  7. DDB–
  8. BBDO–
  9. Leo Burnett–
  10. TBWA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wieden+Kennedy2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Droga52 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mother2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Anomaly2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ogilvy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • McCann0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DDB0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BBDO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Leo Burnett0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • TBWA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about creative agencies

4 answers

  • Asked ChatGPT

    “Which creative agency should I hire?”

    1. Asked ChatGPT

      “What are the best creative agencies?”

      1. 1Wieden+Kennedy
      2. 2Anomaly
      3. 3Mother
      4. 4Droga5
      5. 5Ogilvy

    2. Asked ChatGPT

      “What's the best creative agency for brand campaigns?”

      1. 1Wieden+Kennedy
      2. 2Droga5
      3. 3Mother
      4. 4Anomaly

    3. Searched Google, AI Overview

      “creative agencies”

      Google showed no AI Overview for this search.

    4. Searched Google, AI Overview

      “branding agency”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

      Which creative agencies compete with Droga5?

      Droga5 against creative agencies worldwide, by month

      Share of searches by month for Ogilvy, McCann, DDB, BBDO, Leo Burnett, TBWA, Wieden+Kennedy, Droga5. The figures are in the table below the chart.

      View monthly share of searches table
      MonthOgilvyMcCannDDBBBDOLeo BurnettTBWAWieden+KennedyDroga5MotherAnomaly
      Oct 202529%23.9%16%4.8%7.2%8.7%5.9%2.6%1.4%0.5%
      Nov 202529.2%19.5%16%5.8%8.7%8.7%7.2%2.6%1.7%0.52%
      Dec 202530.4%16.6%16.6%7.4%7.4%11.1%6.1%2.7%1.2%0.44%
      Jan 202630.6%16.8%13.7%7.5%9.2%9.2%7.5%3.4%1.5%0.64%
      Feb 202630.2%20.2%11%7.4%9%9%7.4%3.3%1.8%0.63%
      Mar 202629.8%16.3%13.3%7.3%8.9%8.9%8.9%4%1.8%0.79%
      Apr 202630.6%16.8%11.2%7.5%9.2%11.2%7.5%3.4%1.8%0.81%
      May 202631.7%17.3%11.6%6.3%7.8%11.6%7.8%3.5%1.9%0.56%
      Jun 202632.9%18%12%6.6%8.1%8.1%8.1%3.6%2%0.58%
      Jul 202630.1%20.1%13.5%7.4%7.4%7.4%7.4%4%2.2%0.65%
      Aug 202630.4%16.7%13.6%7.4%7.4%11.1%7.4%3.3%1.8%0.66%
      Sep 202632.9%18%12%8.1%8.1%8.1%6.6%3.6%2%0.58%

      1. 1.Ogilvy

        32.9%

        Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.5 points.

      2. 2.McCann

        18%

        Held 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.4 points.

      3. 3.DDB

        12%

        Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -1.6 points.

      4. 4.BBDO

        8.1%

        Moved from 5th to 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

      5. 5.Leo Burnett

        8.1%

        Moved from 6th to 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

      6. 6.TBWA

        8.1%

        Moved from 4th to 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share -3.1 points.

      7. 7.Wieden+Kennedy

        6.6%

        Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

      8. 8.Droga5

        3.6%

        Held 8th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

      9. 9.Mother

        2%

        Held 9th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

      10. 10.Anomaly

        0.58%

        Held 10th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

      Compare popularity between Droga5 and its closest rivals

      Every comparison with Droga5

      9 comparisons

      How has branded search demand for Droga5 changed worldwide over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Droga5 worldwide held steady at 9.9K.
      • Across the 12 months ending September 2026, Droga5’s share of searches among creative agencies worldwide increased from 2.6% to 3.6%.
      • Across the 12 months ending September 2026, Droga5’s share of searches among creative agencies worldwide peaked at 4% in July 2026 and was lowest at 2.6% in November 2025.

      How did search popularity change for creative agencies worldwide in September 2026?

      6 changes

      1. In September 2026, BBDO overtook TBWA to rank 4th among creative agencies worldwide, with 8.1% of the searches.

      2. In September 2026, Leo Burnett overtook TBWA to rank 5th among creative agencies worldwide, with 8.1% of the searches.

      3. In September 2026, Ogilvy gained share of searches among creative agencies worldwide, from 30.4% to 32.9%.

      4. In September 2026, McCann gained share of searches among creative agencies worldwide, from 16.7% to 18%.

      5. In September 2026, TBWA lost share of searches among creative agencies worldwide, from 11.1% to 8.1%.

      6. In September 2026, DDB lost share of searches among creative agencies worldwide, from 13.6% to 12%.

      How are Droga5’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Droga5’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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      How the Brand Demand Index is measured

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