Droga5 vs Ogilvy:Which is searched more?
In September 2026, Ogilvy had more branded searches than Droga5 among creative agencies worldwide. Ogilvy had about 90,500 branded searches, while Droga5 had 9,900. Ogilvy made up 32.9% of all creative agency searches we track, and Droga5 accounted for 3.6%. These are worldwide searches for English-language branded terms.
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Is Droga5 or Ogilvy more popular in search?
Compare the creative agencies companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ogilvy, Droga5. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ogilvy | McCann | DDB | BBDO | Leo Burnett | TBWA | Wieden+Kennedy | Droga5 | Mother | Anomaly |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 23.9% | 16% | 4.8% | 7.2% | 8.7% | 5.9% | 2.6% | 1.4% | 0.5% |
| Nov 2025 | 29.2% | 19.5% | 16% | 5.8% | 8.7% | 8.7% | 7.2% | 2.6% | 1.7% | 0.52% |
| Dec 2025 | 30.4% | 16.6% | 16.6% | 7.4% | 7.4% | 11.1% | 6.1% | 2.7% | 1.2% | 0.44% |
| Jan 2026 | 30.6% | 16.8% | 13.7% | 7.5% | 9.2% | 9.2% | 7.5% | 3.4% | 1.5% | 0.64% |
| Feb 2026 | 30.2% | 20.2% | 11% | 7.4% | 9% | 9% | 7.4% | 3.3% | 1.8% | 0.63% |
| Mar 2026 | 29.8% | 16.3% | 13.3% | 7.3% | 8.9% | 8.9% | 8.9% | 4% | 1.8% | 0.79% |
| Apr 2026 | 30.6% | 16.8% | 11.2% | 7.5% | 9.2% | 11.2% | 7.5% | 3.4% | 1.8% | 0.81% |
| May 2026 | 31.7% | 17.3% | 11.6% | 6.3% | 7.8% | 11.6% | 7.8% | 3.5% | 1.9% | 0.56% |
| Jun 2026 | 32.9% | 18% | 12% | 6.6% | 8.1% | 8.1% | 8.1% | 3.6% | 2% | 0.58% |
| Jul 2026 | 30.1% | 20.1% | 13.5% | 7.4% | 7.4% | 7.4% | 7.4% | 4% | 2.2% | 0.65% |
| Aug 2026 | 30.4% | 16.7% | 13.6% | 7.4% | 7.4% | 11.1% | 7.4% | 3.3% | 1.8% | 0.66% |
| Sep 2026 | 32.9% | 18% | 12% | 8.1% | 8.1% | 8.1% | 6.6% | 3.6% | 2% | 0.58% |
How has the Droga5 and Ogilvy comparison changed over the last 12 months?
3 findings
- Ogilvy was ahead of Droga5 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Droga5’s share of searches among creative agencies worldwide moved from 2.6% to 3.6%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Ogilvy’s share of searches among creative agencies worldwide moved from 29% to 32.9%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for creative agencies worldwide in September 2026?
1 change
In September 2026, Ogilvy gained share of searches among creative agencies worldwide, from 30.4% to 32.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Droga5’s and Ogilvy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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