Brandwave

DDB vs Ogilvy:Which is more popular?

In September 2026, Ogilvy had more branded searches than DDB among creative agencies worldwide. Ogilvy had about 90,500 branded searches, while DDB had 33,100. Ogilvy made up 32.9% of all creative agency searches we track, and DDB accounted for 12%. When we asked ChatGPT and Google AI Overviews about creative agencies, Ogilvy appeared in one of the four answers and DDB in none.

Among creative agencies worldwide in September 2026

Who do people search for more?

Ogilvy, about 3 searches for every 1 for DDB

Ogilvy 90.5K searchesDDB 33.1K searches

Who does AI mention more?

Ogilvy, mentioned in 1 of 4 answers, DDB in 0

Ogilvy in 1 of 4DDB in 0 of 4

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Top creative agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ogilvy was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. DDB did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wieden+Kennedy1st
  2. Droga52nd
  3. Mother3rd
  4. Anomaly4th
  5. Ogilvy5th
  6. McCann–
  7. DDB–
  8. BBDO–
  9. Leo Burnett–
  10. TBWA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wieden+Kennedy2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Droga52 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mother2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Anomaly2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ogilvy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • McCann0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DDB0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BBDO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Leo Burnett0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • TBWA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about creative agencies

4 answers

  • Asked ChatGPT

    “Which creative agency should I hire?”

    1. Asked ChatGPT

      “What are the best creative agencies?”

      1. 1Wieden+Kennedy
      2. 2Anomaly
      3. 3Mother
      4. 4Droga5
      5. 5Ogilvy

    2. Asked ChatGPT

      “What's the best creative agency for brand campaigns?”

      1. 1Wieden+Kennedy
      2. 2Droga5
      3. 3Mother
      4. 4Anomaly

    3. Searched Google, AI Overview

      “creative agencies”

      Google showed no AI Overview for this search.

    4. Searched Google, AI Overview

      “branding agency”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

      Is DDB or Ogilvy more popular in search?

      This chart shows how often people search Google for DDB and Ogilvy by name. Each line represents a brand's share of searches for all ten creative agencies we track, month by month, from English-language searches worldwide.

      DDB and Ogilvy among creative agencies worldwide, by month

      Share of searches by month for Ogilvy, DDB. The figures are in the table below the chart.

      View monthly share of searches table
      MonthOgilvyMcCannDDBBBDOLeo BurnettTBWAWieden+KennedyDroga5MotherAnomaly
      Oct 202529%23.9%16%4.8%7.2%8.7%5.9%2.6%1.4%0.5%
      Nov 202529.2%19.5%16%5.8%8.7%8.7%7.2%2.6%1.7%0.52%
      Dec 202530.4%16.6%16.6%7.4%7.4%11.1%6.1%2.7%1.2%0.44%
      Jan 202630.6%16.8%13.7%7.5%9.2%9.2%7.5%3.4%1.5%0.64%
      Feb 202630.2%20.2%11%7.4%9%9%7.4%3.3%1.8%0.63%
      Mar 202629.8%16.3%13.3%7.3%8.9%8.9%8.9%4%1.8%0.79%
      Apr 202630.6%16.8%11.2%7.5%9.2%11.2%7.5%3.4%1.8%0.81%
      May 202631.7%17.3%11.6%6.3%7.8%11.6%7.8%3.5%1.9%0.56%
      Jun 202632.9%18%12%6.6%8.1%8.1%8.1%3.6%2%0.58%
      Jul 202630.1%20.1%13.5%7.4%7.4%7.4%7.4%4%2.2%0.65%
      Aug 202630.4%16.7%13.6%7.4%7.4%11.1%7.4%3.3%1.8%0.66%
      Sep 202632.9%18%12%8.1%8.1%8.1%6.6%3.6%2%0.58%

      How has the DDB and Ogilvy comparison changed over the last 12 months?

      3 findings
      • Ogilvy was ahead of DDB in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, DDB’s share of searches among creative agencies worldwide moved from 16% to 12%, and its estimated monthly branded searches moved from 60.5K to 33.1K.
      • Across the 12 months ending September 2026, Ogilvy’s share of searches among creative agencies worldwide moved from 29% to 32.9%, and its estimated monthly branded searches moved from 110K to 90.5K.

      How did search popularity change for creative agencies worldwide in September 2026?

      2 changes

      1. In September 2026, Ogilvy gained share of searches among creative agencies worldwide, from 30.4% to 32.9%.

      2. In September 2026, DDB lost share of searches among creative agencies worldwide, from 13.6% to 12%.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using DDB’s and Ogilvy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      DDB

      1 branded search term

      • ddb

      Ogilvy

      1 branded search term

      • ogilvy

      How the Brand Demand Index is measured

      Other head-to-heads among creative agencies

      Creator with pink hair and a pink jacket

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