Droga5 vs TBWA:Which is searched more?
In September 2026, TBWA had more branded searches than Droga5 among creative agencies worldwide. TBWA had about 22,200 branded searches, while Droga5 had 9,900. TBWA made up 8.1% of all creative agency searches we track, and Droga5 accounted for 3.6%. These are worldwide searches for English-language branded terms.
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Is Droga5 or TBWA more popular in search?
Compare the creative agencies companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for TBWA, Droga5. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ogilvy | McCann | DDB | BBDO | Leo Burnett | TBWA | Wieden+Kennedy | Droga5 | Mother | Anomaly |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 23.9% | 16% | 4.8% | 7.2% | 8.7% | 5.9% | 2.6% | 1.4% | 0.5% |
| Nov 2025 | 29.2% | 19.5% | 16% | 5.8% | 8.7% | 8.7% | 7.2% | 2.6% | 1.7% | 0.52% |
| Dec 2025 | 30.4% | 16.6% | 16.6% | 7.4% | 7.4% | 11.1% | 6.1% | 2.7% | 1.2% | 0.44% |
| Jan 2026 | 30.6% | 16.8% | 13.7% | 7.5% | 9.2% | 9.2% | 7.5% | 3.4% | 1.5% | 0.64% |
| Feb 2026 | 30.2% | 20.2% | 11% | 7.4% | 9% | 9% | 7.4% | 3.3% | 1.8% | 0.63% |
| Mar 2026 | 29.8% | 16.3% | 13.3% | 7.3% | 8.9% | 8.9% | 8.9% | 4% | 1.8% | 0.79% |
| Apr 2026 | 30.6% | 16.8% | 11.2% | 7.5% | 9.2% | 11.2% | 7.5% | 3.4% | 1.8% | 0.81% |
| May 2026 | 31.7% | 17.3% | 11.6% | 6.3% | 7.8% | 11.6% | 7.8% | 3.5% | 1.9% | 0.56% |
| Jun 2026 | 32.9% | 18% | 12% | 6.6% | 8.1% | 8.1% | 8.1% | 3.6% | 2% | 0.58% |
| Jul 2026 | 30.1% | 20.1% | 13.5% | 7.4% | 7.4% | 7.4% | 7.4% | 4% | 2.2% | 0.65% |
| Aug 2026 | 30.4% | 16.7% | 13.6% | 7.4% | 7.4% | 11.1% | 7.4% | 3.3% | 1.8% | 0.66% |
| Sep 2026 | 32.9% | 18% | 12% | 8.1% | 8.1% | 8.1% | 6.6% | 3.6% | 2% | 0.58% |
How has the Droga5 and TBWA comparison changed over the last 12 months?
3 findings
- TBWA was ahead of Droga5 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Droga5’s share of searches among creative agencies worldwide moved from 2.6% to 3.6%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, TBWA’s share of searches among creative agencies worldwide moved from 8.7% to 8.1%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
How did search popularity change for creative agencies worldwide in September 2026?
3 changes
In September 2026, BBDO overtook TBWA to rank 4th among creative agencies worldwide, with 8.1% of the searches.
In September 2026, Leo Burnett overtook TBWA to rank 5th among creative agencies worldwide, with 8.1% of the searches.
In September 2026, TBWA lost share of searches among creative agencies worldwide, from 11.1% to 8.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Droga5’s and TBWA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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