Brandwave

How popular isDimplex in search?

In September 2026, there were an estimated 38.9K branded searches for Dimplex worldwide which is down 40.4% over the last 12 months. Dimplex holds 0.43% estimated Share of Search among heaters worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson80%
  2. De'Longhi11.4%
  3. Honeywell6.3%
  4. Russell Hobbs1.3%
  5. Vornado0.5%
  6. Dimplex0.43%
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Where does Dimplex compete?

Dimplex is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Heaters6th of 60.43%Shown below
Panel heater brands4th of 53.5%Show ranking
Heater and dehumidifier brands3rd of 34%Show ranking
Electric fire brands1st of 674.7%Show ranking

Which heaters compete with Dimplex?

Dimplex against heaters worldwide, by month

Share of Search by month for Dyson, De'Longhi, Honeywell, Dimplex. The figures are in the table below the chart.

View monthly share of search table
MonthDysonDe'LonghiHoneywellRussell HobbsVornadoDimplex
Oct 202576.2%13.1%7.5%1.9%0.57%0.73%
Nov 202579.3%13%5.1%1.5%0.4%0.62%
Dec 202578.8%13.3%5%1.8%0.58%0.56%
Jan 202676.5%13%7.2%1.8%0.77%0.76%
Feb 202677%12.7%7.3%1.8%0.57%0.67%
Mar 202675.5%12.7%8.9%1.8%0.48%0.55%
Apr 202677%13%7.5%1.5%0.58%0.48%
May 202676.8%13%7.4%1.5%0.84%0.48%
Jun 202675%13.1%8.9%1.5%0.99%0.54%
Jul 202673.4%14.7%8.5%1.7%1.2%0.58%
Aug 202677.5%12.7%7.1%1.4%0.79%0.4%
Sep 202680%11.4%6.3%1.3%0.5%0.43%

  1. 1.Dyson

    80%

    Held 1st. 5.7M estimated branded searches, +15.5% vs prior month. Share +2.5 points.

  2. 2.De'Longhi

    11.4%

    Held 2nd. 808K estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.Honeywell

    6.3%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Russell Hobbs

    1.3%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Vornado

    0.5%

    Held 5th. 35.5K estimated branded searches, -29.5% vs prior month. Share -0.3 points.

  6. 6.Dimplex

    0.43%

    Held 6th. 30.8K estimated branded searches, +20.8% vs prior month. Share 0 points.

Compare search popularity between Dimplex and its closest rivals

Every comparison with Dimplex

How has branded search demand for Dimplex changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dimplex worldwide fell from 65.3K to 38.9K.
  • Across the 12 months ending September 2026, Dimplex fell from 5th to 6th among heaters worldwide.

How did search popularity change for heaters worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among heaters worldwide, from 77.5% to 80%.

  2. In September 2026, De'Longhi lost estimated Share of Search among heaters worldwide, from 12.7% to 11.4%.

  3. In September 2026, Honeywell lost estimated Share of Search among heaters worldwide, from 7.1% to 6.3%.

  4. Estimated monthly branded searches for Dimplex worldwide fell 42.1% over 12 measured months, from 53.2K to 30.8K in September 2026.

  5. Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.

  6. Estimated monthly branded searches for Vornado worldwide fell 13.8% over 12 measured months, from 41.2K to 35.5K in September 2026.

How is Dimplex measured?

Brandwave collects information about searches that people make online using Dimplex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • dimplex
  • dimplex dehumidifier
  • dimplex electric fire
  • dimplex electric heater
  • dimplex heater

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How the Brand Demand Index is measured

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