Brandwave

How popular isCopy.ai in search?

In August 2026, there were an estimated 66.3K branded searches for Copy.ai worldwide which is down 63.6% over the last 11 months. Copy.ai holds 9.2% estimated Share of Search among AI marketing copy tools worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Jasper84.7%
  2. Copy.ai9.2%
  3. Writesonic2.9%
  4. Rytr2.1%
  5. Anyword1.1%
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Which AI marketing copy tools compete with Copy.ai?

Copy.ai against AI marketing copy tools worldwide, by month

Share of Search by month for Jasper, Copy.ai, Writesonic, Rytr. The figures are in the table below the chart.

View monthly share of search table
MonthJasperCopy.aiWritesonicRytrAnyword
Oct 202566.4%20.6%7.5%4.5%1%
Nov 202569.1%17.5%7.8%4.5%1.1%
Dec 202571%15.9%7.1%5.1%0.99%
Jan 202670.1%17.7%6.5%4.6%1.1%
Feb 202673.2%15.8%5.8%4.2%0.99%
Mar 202676.8%13.6%4.9%3.8%0.84%
Apr 202676.8%14.1%5.1%3.2%0.72%
May 202679.5%12.5%4.5%2.8%0.75%
Jun 202679.5%12.4%4.6%2.8%0.75%
Jul 202684.2%9.2%3.5%2.4%0.73%
Aug 202684.7%9.2%2.9%2.1%1.1%
Sep 2026—————

  1. 1.Jasper

    84.7%

    Held 1st. 611K estimated branded searches, +<0.01% vs prior month. Share +0.5 points.

  2. 2.Copy.ai

    9.2%

    Held 2nd. 66.3K estimated branded searches, -0.55% vs prior month. Share 0 points.

  3. 3.Writesonic

    2.9%

    Held 3rd. 21K estimated branded searches, -16.3% vs prior month. Share -0.5 points.

  4. 4.Rytr

    2.1%

    Held 4th. 15K estimated branded searches, -15.3% vs prior month. Share -0.4 points.

  5. 5.Anyword

    1.1%

    Held 5th. 7.8K estimated branded searches, +48.6% vs prior month. Share +0.4 points.

Compare search popularity between Copy.ai and its closest rivals

How has branded search demand for Copy.ai changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Copy.ai worldwide fell from 182K to 66.3K.
  • Across the 11 months ending August 2026, Copy.ai’s estimated Share of Search among AI marketing copy tools worldwide decreased from 20.6% to 9.2%.
  • Across the 11 months ending August 2026, Copy.ai’s estimated Share of Search among AI marketing copy tools worldwide peaked at 20.6% in October 2025 and was lowest at 9.2% in July 2026.

How did search popularity change for AI marketing copy tools worldwide in August 2026?

  1. In August 2026, Jasper gained estimated Share of Search among AI marketing copy tools worldwide, from 84.2% to 84.7%.

  2. In August 2026, Writesonic lost estimated Share of Search among AI marketing copy tools worldwide, from 3.5% to 2.9%.

  3. Rytr’s estimated Share of Search among AI marketing copy tools worldwide has lost ground for 3 months in a row, from 2.8% to 2.1% in August 2026.

  4. Estimated monthly branded searches for Copy.ai worldwide fell 63.6% over 11 measured months, from 182K to 66.3K in August 2026.

  5. Estimated monthly branded searches for Anyword worldwide fell 14.3% over 11 measured months, from 9.1K to 7.8K in August 2026.

Where does Copy.ai compete?

Copy.ai is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
AI writing assistants3rd of 58.4%Show ranking
AI copywriting tools2nd of 59.2%Show ranking
AI marketing copy tools2nd of 59.2%Shown above
AI product description tools2nd of 49.8%Show ranking

How is Copy.ai measured?

Brandwave collects information about searches that people make online using Copy.ai’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • copy ai
  • copy.ai
  • copy.ai paragraph generator

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How the Brand Demand Index is measured

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