Copy.ai vs Jasper:Which is more popular by branded search?
In August 2026, Jasper had more branded searches than Copy.ai among AI marketing copy tools worldwide. Jasper was estimated to have 611K branded searches compared to Copy.ai’s 66.3K, and held an 84.7% Share of Search versus Copy.ai’s 9.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Copy.ai or Jasper?
Compare specialized tools for drafting marketing copy and campaign content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jasper, Copy.ai. The figures are in the table below the chart.
View monthly share of search table
| Month | Jasper | Copy.ai | Writesonic | Rytr | Anyword |
|---|---|---|---|---|---|
| Oct 2025 | 66.4% | 20.6% | 7.5% | 4.5% | 1% |
| Nov 2025 | 69.1% | 17.5% | 7.8% | 4.5% | 1.1% |
| Dec 2025 | 71% | 15.9% | 7.1% | 5.1% | 0.99% |
| Jan 2026 | 70.1% | 17.7% | 6.5% | 4.6% | 1.1% |
| Feb 2026 | 73.2% | 15.8% | 5.8% | 4.2% | 0.99% |
| Mar 2026 | 76.8% | 13.6% | 4.9% | 3.8% | 0.84% |
| Apr 2026 | 76.8% | 14.1% | 5.1% | 3.2% | 0.72% |
| May 2026 | 79.5% | 12.5% | 4.5% | 2.8% | 0.75% |
| Jun 2026 | 79.5% | 12.4% | 4.6% | 2.8% | 0.75% |
| Jul 2026 | 84.2% | 9.2% | 3.5% | 2.4% | 0.73% |
| Aug 2026 | 84.7% | 9.2% | 2.9% | 2.1% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Copy.ai and Jasper comparison changed over the last 12 months?
3 findings
- Jasper was ahead of Copy.ai in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Copy.ai’s estimated Share of Search among AI marketing copy tools worldwide moved from 20.6% to 9.2%, and its estimated monthly branded searches moved from 182K to 66.3K.
- Across the 11 months ending August 2026, Jasper’s estimated Share of Search among AI marketing copy tools worldwide moved from 66.4% to 84.7%, and its estimated monthly branded searches moved from 585K to 611K.
How did search popularity change for AI marketing copy tools worldwide in August 2026?
2 changes
In August 2026, Jasper gained estimated Share of Search among AI marketing copy tools worldwide, from 84.2% to 84.7%.
Estimated monthly branded searches for Copy.ai worldwide fell 63.6% over 11 measured months, from 182K to 66.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Copy.ai’s and Jasper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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