Brandwave

AI marketing copy tools:Which brands are most popular in search?

In August 2026, Jasper was the most searched among AI marketing copy tools worldwide, with an estimated 60.6K branded searches and 44% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Jasper44%
  2. Copy.ai24.1%
  3. Writesonic15.3%
  4. Rytr10.9%
  5. Anyword5.7%

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Share of SearchLeaderboard

Compare specialized tools for drafting marketing copy and campaign content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among AI marketing copy tools worldwide, by month

Share of Search by month for Jasper, Copy.ai, Writesonic, Rytr, Anyword. The figures are in the table below the chart.

View monthly share of search table
MonthJasperCopy.aiWritesonicRytrAnyword
Oct 202539.6%26.8%19.3%11.6%2.7%
Nov 202541.9%23%20.4%11.9%2.8%
Dec 202536.1%24.1%21.5%15.3%3%
Jan 202643.5%23.8%17.3%12.4%3%
Feb 202643.2%23.8%17.3%12.8%3%
Mar 202648.1%21.5%15.7%12%2.7%
Apr 202644.3%24.4%17.7%11.1%2.5%
May 202644%24.8%17.5%10.9%2.9%
Jun 202643.9%24.4%17.8%10.9%2.9%
Jul 202642.6%23.6%17.6%12.4%3.7%
Aug 202644%24.1%15.3%10.9%5.7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Jasper

    44%

    held 1st · 60.6K estimated branded searches · +0.03% vs prior month · +1.4 points

  2. 2.Copy.ai

    24.1%

    held 2nd · 33.2K estimated branded searches · -1.1% vs prior month · +0.5 points

  3. 3.Writesonic

    15.3%

    held 3rd · 21K estimated branded searches · -16.3% vs prior month · -2.4 points

  4. 4.Rytr

    10.9%

    held 4th · 15K estimated branded searches · -15.3% vs prior month · -1.5 points

  5. 5.Anyword

    5.7%

    held 5th · 7.8K estimated branded searches · +48.6% vs prior month · +2 points

Compare search popularity between leading brands

Which brand is most popular in search among AI marketing copy tools worldwide?

In August 2026, Jasper was the most searched among AI marketing copy tools worldwide, with an estimated 60.6K branded searches and 44% estimated Share of Search within this set. Copy.ai is in 2nd place, 19.9 percentage points behind at 24.1% Share of Search.

Global AI marketing copy tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Jasper39.6% → 44%48.1%Mar 202636.1%Dec 20251st
Copy.ai26.8% → 24.1%26.8%Oct 202521.5%Mar 20262nd
Writesonic19.3% → 15.3%21.5%Dec 202515.3%Aug 20263rd
Rytr11.6% → 10.9%15.3%Dec 202510.9%Aug 20264th
Anyword2.7% → 5.7%5.7%Aug 20262.5%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Jasper’s estimated Share of Search among AI marketing copy tools worldwide increased from 39.6% to 44%.
  • Across the 11 months ending August 2026, Copy.ai’s estimated Share of Search among AI marketing copy tools worldwide decreased from 26.8% to 24.1%.
  • Across the 11 months ending August 2026, Writesonic’s estimated Share of Search among AI marketing copy tools worldwide decreased from 19.3% to 15.3%.
  • Across the 11 months ending August 2026, Rytr’s estimated Share of Search among AI marketing copy tools worldwide decreased from 11.6% to 10.9%.
  • Across the 11 months ending August 2026, Anyword’s estimated Share of Search among AI marketing copy tools worldwide increased from 2.7% to 5.7%.
  • Across the 11 months ending August 2026, Jasper’s estimated Share of Search among AI marketing copy tools worldwide peaked at 48.1% in March 2026 and was lowest at 36.1% in December 2025.
  • Across the 11 months ending August 2026, Copy.ai’s estimated Share of Search among AI marketing copy tools worldwide peaked at 26.8% in October 2025 and was lowest at 21.5% in March 2026.
  • Across the 11 months ending August 2026, Writesonic’s estimated Share of Search among AI marketing copy tools worldwide peaked at 21.5% in December 2025 and was lowest at 15.3% in August 2026.
  • Across the 11 months ending August 2026, Rytr’s estimated Share of Search among AI marketing copy tools worldwide peaked at 15.3% in December 2025 and was lowest at 10.9% in August 2026.
  • Across the 11 months ending August 2026, Anyword’s estimated Share of Search among AI marketing copy tools worldwide peaked at 5.7% in August 2026 and was lowest at 2.5% in April 2026.

How did search popularity change for AI marketing copy tools worldwide in August 2026?

  1. In August 2026, Anyword gained estimated Share of Search among AI marketing copy tools worldwide, from 3.7% to 5.7%.

  2. In August 2026, Jasper gained estimated Share of Search among AI marketing copy tools worldwide, from 42.6% to 44%.

  3. In August 2026, Copy.ai gained estimated Share of Search among AI marketing copy tools worldwide, from 23.6% to 24.1%.

  4. In August 2026, Writesonic lost estimated Share of Search among AI marketing copy tools worldwide, from 17.6% to 15.3%.

  5. In August 2026, Rytr lost estimated Share of Search among AI marketing copy tools worldwide, from 12.4% to 10.9%.

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