Brandwave

How popular isColor Wow?

In September 2026, people searched for Color Wow by name about 110,000 times worldwide, about the same as the previous year. These searches made up 2.8% of all global professional haircare and styling brand searches, placing Color Wow seventh out of ten brands. When we asked both ChatGPT and Google AI Overviews about professional haircare and styling brands, Color Wow appeared in two of the four answers and was the eighth most recommended of the ten.

Search and AI answers in September 2026

Color Wow is the seventh most searched of 10 competitors and the eighth most recommended in AI answers.

  1. KérastaseShare of searches 46.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. OlaplexShare of searches 14%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. ghdShare of searches 11.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 10th
  4. MoroccanoilShare of searches 9.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 7th
  5. Color WowShare of searches 2.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 8th

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Top professional haircare and styling brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Color Wow was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Color Wow is the eighth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kérastase1st
  2. Redken2nd
  3. Olaplex3rd
  4. Oribe4th
  5. Pureology5th
  6. K186th
  7. Moroccanoil7th
  8. Color Wow8th
  9. Kevin.Murphy9th
  10. ghd10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kérastase4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Olaplex4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Redken4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pureology4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oribe3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Moroccanoil2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Color Wow2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • K182 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ghd1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kevin.Murphy1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about professional haircare and styling brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which professional haircare and styling brands compete with Color Wow?

Color Wow against professional haircare and styling brands worldwide, by month

Share of searches by month for Kérastase, Olaplex, ghd, Moroccanoil, Redken, Kevin.Murphy, Color Wow, Oribe. The figures are in the table below the chart.

View monthly share of searches table
MonthKérastaseOlaplexghdMoroccanoilRedkenKevin.MurphyColor WowOribePureologyK18
Oct 202538%17.1%13.9%11.4%7.6%4.2%2.8%2.8%1.5%0.69%
Nov 202540.2%14.8%17.9%9.9%6.6%3.6%2.4%2.4%1.6%0.59%
Dec 202538.4%17.3%14.1%11.6%7.7%3.5%2.8%2.3%1.6%0.7%
Jan 202643%15.8%10.6%10.6%8.6%3.9%2.6%2.6%1.7%0.64%
Feb 202642%15.4%12.6%10.3%8.4%3.8%2.5%2.5%1.7%0.76%
Mar 202643.3%15.9%10.7%10.7%8.7%3.9%2.1%2.6%1.4%0.64%
Apr 202641.1%18.4%10.1%10.1%8.2%4.5%2%3%1.7%0.91%
May 202639.2%17.6%9.6%14.4%7.9%3.5%1.9%3.5%1.6%0.71%
Jun 202643%15.8%10.5%10.5%8.6%3.9%2.6%2.6%1.7%0.78%
Jul 202645%13.5%11.1%9.1%7.4%3.3%2.2%6.1%1.5%0.81%
Aug 202646.7%14%9.4%11.5%7.7%3.4%2.3%2.3%1.5%1%
Sep 202646.5%14%11.4%9.4%7.6%3.4%2.8%2.3%1.5%1%

  1. 1.Kérastase

    46.5%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Olaplex

    14%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.ghd

    11.4%

    Moved from 4th to 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +2 points.

  4. 4.Moroccanoil

    9.4%

    Moved from 3rd to 4th. 368K estimated branded searches, -18.2% vs prior month. Share -2.1 points.

  5. 5.Redken

    7.6%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Kevin.Murphy

    3.4%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Color Wow

    2.8%

    Held 7th. 110K estimated branded searches, +21.5% vs prior month. Share +0.5 points.

  8. 8.Oribe

    2.3%

    Held 8th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Pureology

    1.5%

    Held 9th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.K18

    1%

    Held 10th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Color Wow and its closest rivals

Every comparison with Color Wow

9 comparisons

How has branded search demand for Color Wow changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Color Wow worldwide held steady at 110K.
  • Across the 12 months ending September 2026, Color Wow’s share of searches among professional haircare and styling brands worldwide held steady at 2.8%.

How did search popularity change for professional haircare and styling brands worldwide in September 2026?

6 changes

  1. In September 2026, ghd overtook Moroccanoil to rank 3rd among professional haircare and styling brands worldwide, with 11.4% of the searches.

  2. In September 2026, Moroccanoil lost share of searches among professional haircare and styling brands worldwide, from 11.5% to 9.4%.

  3. Estimated monthly branded searches for K18 worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.

  4. Estimated monthly branded searches for Kérastase worldwide rose 22% over 12 measured months, from 1.5M to 1.8M in September 2026.

  5. Estimated monthly branded searches for Olaplex worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

  6. Estimated monthly branded searches for Kevin.Murphy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are Color Wow’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Color Wow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • color wow

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How the Brand Demand Index is measured

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