Brandwave

Color Wow vs Moroccanoil:Which is more popular?

In September 2026, Moroccanoil had more branded searches than Color Wow among professional haircare and styling brands worldwide. Moroccanoil had about 368,000 branded searches, while Color Wow had 110,000. Moroccanoil made up 9.4% of all professional haircare and styling brand searches we track, and Color Wow accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about professional haircare and styling brands, Color Wow and Moroccanoil each appeared in two of the four answers. Color Wow was mentioned before Moroccanoil in two out of three answers that named either.

Among professional haircare and styling brands worldwide in September 2026

Who do people search for more?

Moroccanoil, about 3 searches for every 1 for Color Wow

Moroccanoil 368K searchesColor Wow 110K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Color Wow in 2 of 4Moroccanoil in 2 of 4

Who does AI recommend more?

Color Wow, named ahead of Moroccanoil in 2 of 3 answers

Color Wow first in 2Moroccanoil first in 1

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Top professional haircare and styling brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Color Wow was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Moroccanoil was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Color Wow was listed before Moroccanoil in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kérastase1st
  2. Redken2nd
  3. Olaplex3rd
  4. Oribe4th
  5. Pureology5th
  6. K186th
  7. Moroccanoil7th
  8. Color Wow8th
  9. Kevin.Murphy9th
  10. ghd10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kérastase4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Olaplex4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Redken4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pureology4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oribe3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Moroccanoil2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Color Wow2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • K182 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ghd1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kevin.Murphy1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about professional haircare and styling brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Color Wow or Moroccanoil more popular in search?

This chart shows how often people search Google for Color Wow and Moroccanoil by name. Each line represents a brand's share of searches for all ten professional haircare and styling brands we track, month by month, from English-language searches worldwide.

Color Wow and Moroccanoil among professional haircare and styling brands worldwide, by month

Share of searches by month for Moroccanoil, Color Wow. The figures are in the table below the chart.

View monthly share of searches table
MonthKérastaseOlaplexghdMoroccanoilRedkenKevin.MurphyColor WowOribePureologyK18
Oct 202538%17.1%13.9%11.4%7.6%4.2%2.8%2.8%1.5%0.69%
Nov 202540.2%14.8%17.9%9.9%6.6%3.6%2.4%2.4%1.6%0.59%
Dec 202538.4%17.3%14.1%11.6%7.7%3.5%2.8%2.3%1.6%0.7%
Jan 202643%15.8%10.6%10.6%8.6%3.9%2.6%2.6%1.7%0.64%
Feb 202642%15.4%12.6%10.3%8.4%3.8%2.5%2.5%1.7%0.76%
Mar 202643.3%15.9%10.7%10.7%8.7%3.9%2.1%2.6%1.4%0.64%
Apr 202641.1%18.4%10.1%10.1%8.2%4.5%2%3%1.7%0.91%
May 202639.2%17.6%9.6%14.4%7.9%3.5%1.9%3.5%1.6%0.71%
Jun 202643%15.8%10.5%10.5%8.6%3.9%2.6%2.6%1.7%0.78%
Jul 202645%13.5%11.1%9.1%7.4%3.3%2.2%6.1%1.5%0.81%
Aug 202646.7%14%9.4%11.5%7.7%3.4%2.3%2.3%1.5%1%
Sep 202646.5%14%11.4%9.4%7.6%3.4%2.8%2.3%1.5%1%

How has the Color Wow and Moroccanoil comparison changed over the last 12 months?

3 findings

How did search popularity change for professional haircare and styling brands worldwide in September 2026?

2 changes

  1. In September 2026, ghd overtook Moroccanoil to rank 3rd among professional haircare and styling brands worldwide, with 11.4% of the searches.

  2. In September 2026, Moroccanoil lost share of searches among professional haircare and styling brands worldwide, from 11.5% to 9.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Color Wow’s and Moroccanoil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Color Wow

1 branded search term

  • color wow

Moroccanoil

1 branded search term

  • moroccanoil

How the Brand Demand Index is measured

Other head-to-heads among professional haircare and styling brands

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