How popular isColgate Optic White in search?
In September 2026, there were an estimated 110K branded searches for Colgate Optic White worldwide which is up 48.6% over the last 12 months. Colgate Optic White holds 4.3% estimated Share of Search among whitening Kit brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which whitening Kit brands compete with Colgate Optic White?
Share of Search by month for Snow, Colgate, Hismile, Colgate Optic White, Crest. The figures are in the table below the chart.
View monthly share of search table
| Month | Snow | Colgate | Hismile | Colgate Optic White | Crest |
|---|---|---|---|---|---|
| Oct 2025 | 60.8% | 26.7% | 7.1% | 3% | 2.4% |
| Nov 2025 | 68.5% | 17.6% | 9.7% | 2.3% | 1.8% |
| Dec 2025 | 74% | 15.8% | 6.6% | 2% | 1.6% |
| Jan 2026 | 79.7% | 12.7% | 4.4% | 1.8% | 1.4% |
| Feb 2026 | 66% | 21.7% | 7.4% | 2.7% | 2.2% |
| Mar 2026 | 50.7% | 31.8% | 10.8% | 3.7% | 3.1% |
| Apr 2026 | 43.6% | 37.4% | 11% | 4.8% | 3.2% |
| May 2026 | 40.6% | 39.9% | 10.5% | 5.4% | 3.6% |
| Jun 2026 | 31.6% | 45.2% | 12.7% | 6.3% | 4.2% |
| Jul 2026 | 30.5% | 45.9% | 13.5% | 6.1% | 4.1% |
| Aug 2026 | 42.8% | 39.6% | 8.8% | 5.7% | 3.1% |
| Sep 2026 | 58.9% | 28.8% | 5.5% | 4.3% | 2.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.9% | 1.5M | +81.6% | +16.1 points | |
| 2, held 2nd | 28.8% | 736K | -3.9% | -10.7 points | |
| 3, held 3rd | 5.5% | 142K | -17.2% | -3.3 points | |
| 4, held 4th | 4.3% | 110K | 0% | -1.4 points | |
| 5, held 5th | 2.4% | 60.5K | 0% | -0.8 points |
1.
Snow58.9%
Held 1st. 1.5M estimated branded searches, +81.6% vs prior month. Share +16.1 points.
2.
Colgate28.8%
Held 2nd. 736K estimated branded searches, -3.9% vs prior month. Share -10.7 points.
3.
Hismile5.5%
Held 3rd. 142K estimated branded searches, -17.2% vs prior month. Share -3.3 points.
4.3%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -1.4 points.
5.
Crest2.4%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.8 points.
Compare search popularity between Colgate Optic White and its closest rivals
Every comparison with Colgate Optic White
8 comparisons
How has branded search demand for Colgate Optic White changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Colgate Optic White worldwide rose from 74K to 110K.
- Across the 12 months ending September 2026, Colgate Optic White’s estimated Share of Search among whitening Kit brands worldwide increased from 3% to 4.3%.
- Across the 12 months ending September 2026, Colgate Optic White’s estimated Share of Search among whitening Kit brands worldwide peaked at 6.3% in June 2026 and was lowest at 1.8% in January 2026.
How did search popularity change for whitening Kit brands worldwide in September 2026?
5 changes
In September 2026, Snow gained estimated Share of Search among whitening Kit brands worldwide, from 42.8% to 58.9%.
In September 2026, Colgate lost estimated Share of Search among whitening Kit brands worldwide, from 39.6% to 28.8%.
In September 2026, Hismile lost estimated Share of Search among whitening Kit brands worldwide, from 8.8% to 5.5%.
In September 2026, Colgate Optic White lost estimated Share of Search among whitening Kit brands worldwide, from 5.7% to 4.3%.
In September 2026, Crest lost estimated Share of Search among whitening Kit brands worldwide, from 3.1% to 2.4%.
Where does Colgate Optic White compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Whitening Kit brands | 4th of 5 | 4.3% | Shown above |
| Teeth whitening brands | 4th of 7 | 5.3% | Show ranking |
How is Colgate Optic White measured?
Brandwave collects information about searches that people make online using Colgate Optic White’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- colgate optic white
Who owns Colgate Optic White?
Colgate Optic White is owned by Colgate. Brandwave also tracks Colgate, owned by the same company, worldwide.
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Is Colgate Optic White your brand?
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