Colgate Optic White vs Smile Dental:Which is searched more?
In September 2026, Smile Dental had more branded searches than Colgate Optic White among teeth whitening brands worldwide. Smile Dental was estimated to have 165K branded searches compared to Colgate Optic White’s 110K, and held a 7.9% Share of Search versus Colgate Optic White’s 5.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Colgate Optic White or Smile Dental?
Compare the teeth whitening brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smile Dental, Colgate Optic White. The figures are in the table below the chart.
View monthly share of search table
| Month | Snow | Smile Dental | Hismile | Colgate Optic White | Opalescence | Crest 3D White | Lumino The Dentists |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.4% | 7.9% | 8.4% | 3.6% | 5.3% | 1.9% | 0.48% |
| Nov 2025 | 75.8% | 5.6% | 10.8% | 2.5% | 3.7% | 1.4% | 0.27% |
| Dec 2025 | 81.1% | 4.9% | 7.2% | 2.2% | 3.2% | 1.2% | 0.19% |
| Jan 2026 | 86.3% | 3.5% | 4.8% | 1.9% | 2.3% | 1% | 0.21% |
| Feb 2026 | 75.3% | 6.8% | 8.5% | 3% | 4.5% | 1.7% | 0.33% |
| Mar 2026 | 63.7% | 8.6% | 13.6% | 4.7% | 5.7% | 3.1% | 0.51% |
| Apr 2026 | 56.7% | 11.3% | 14.3% | 6.2% | 7.5% | 3.4% | 0.68% |
| May 2026 | 53% | 12.9% | 13.7% | 7.1% | 8.6% | 3.9% | 0.77% |
| Jun 2026 | 42.8% | 15.5% | 17.2% | 8.5% | 10.4% | 4.7% | 0.93% |
| Jul 2026 | 42% | 15.3% | 18.7% | 8.4% | 10.2% | 4.6% | 0.92% |
| Aug 2026 | 57.4% | 11.4% | 11.8% | 7.6% | 7.6% | 3.4% | 0.69% |
| Sep 2026 | 72.3% | 7.9% | 6.8% | 5.3% | 5.3% | 1.9% | 0.48% |
How has the Colgate Optic White and Smile Dental comparison changed over the last 12 months?
3 findings
- Smile Dental was ahead of Colgate Optic White in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands worldwide moved from 3.6% to 5.3%, and its estimated monthly branded searches moved from 74K to 110K.
- Across the 12 months ending September 2026, Smile Dental’s estimated Share of Search among teeth whitening brands worldwide held steady at 7.9%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for teeth whitening brands worldwide in September 2026?
2 changes
In September 2026, Smile Dental lost estimated Share of Search among teeth whitening brands worldwide, from 11.4% to 7.9%.
In September 2026, Colgate Optic White lost estimated Share of Search among teeth whitening brands worldwide, from 7.6% to 5.3%.
Other head-to-heads among teeth whitening brands
How each brand is measured
Brandwave collects information about searches that people make online using Colgate Optic White’s and Smile Dental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Colgate Optic White
1 branded search term
- colgate optic white
Smile Dental
1 branded search term
- smile dental
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.