How popular isColgate Optic White in search?
In September 2026, there were an estimated 110K branded searches for Colgate Optic White worldwide which is up 48.6% over the last 12 months. Colgate Optic White holds 27% estimated Share of Search among teeth whitening brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Hismile34.7%
Colgate Optic White27%
Opalescence27%
Crest 3D White9.9%
Snow1.3%
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Which teeth whitening brands compete with Colgate Optic White?
Share of Search by month for Hismile, Colgate Optic White, Opalescence, Crest 3D White. The figures are in the table below the chart.
View monthly share of search table
| Month | Hismile | Colgate Optic White | Opalescence | Crest 3D White | Snow |
|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 18.1% | 26.9% | 9.9% | 2.3% |
| Nov 2025 | 57.6% | 13.4% | 19.8% | 7.3% | 1.9% |
| Dec 2025 | 50.8% | 15.4% | 22.8% | 8.4% | 2.6% |
| Jan 2026 | 46.4% | 18.5% | 22.5% | 10.1% | 2.6% |
| Feb 2026 | 46.9% | 16.8% | 25% | 9.2% | 2.2% |
| Mar 2026 | 49.3% | 17.1% | 20.7% | 11.4% | 1.5% |
| Apr 2026 | 44.8% | 19.4% | 23.6% | 10.6% | 1.6% |
| May 2026 | 40.6% | 20.9% | 25.5% | 11.5% | 1.5% |
| Jun 2026 | 41.8% | 20.7% | 25.1% | 11.3% | 1.2% |
| Jul 2026 | 44.2% | 19.8% | 24.1% | 10.8% | 1.2% |
| Aug 2026 | 38.2% | 24.6% | 24.6% | 11.1% | 1.4% |
| Sep 2026 | 34.7% | 27% | 27% | 9.9% | 1.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.7% | 142K | -17.2% | -3.5 points | |
| 2, held 2nd | 27% | 110K | 0% | +2.4 points | |
| 3, held 3rd | 27% | 110K | 0% | +2.4 points | |
| 4, held 4th | 9.9% | 40.5K | -18.2% | -1.1 points | |
| 5, held 5th | 1.3% | 5.4K | -14.5% | -0.1 points |
1.
Hismile34.7%
Held 1st. 142K estimated branded searches, -17.2% vs prior month. Share -3.5 points.
27%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +2.4 points.
27%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +2.4 points.
9.9%
Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
5.
Snow1.3%
Held 5th. 5.4K estimated branded searches, -14.5% vs prior month. Share -0.1 points.
Compare search popularity between Colgate Optic White and its closest rivals
Every comparison with Colgate Optic White
4 comparisons
How has branded search demand for Colgate Optic White changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Colgate Optic White worldwide rose from 74K to 110K.
- Across the 12 months ending September 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands worldwide increased from 18.1% to 27%.
- Across the 12 months ending September 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands worldwide peaked at 27% in September 2026 and was lowest at 13.4% in November 2025.
- Across the 12 months ending September 2026, Colgate Optic White rose from 3rd to 2nd among teeth whitening brands worldwide.
How did search popularity change for teeth whitening brands worldwide in September 2026?
5 changes
In September 2026, Colgate Optic White gained estimated Share of Search among teeth whitening brands worldwide, from 24.6% to 27%.
In September 2026, Opalescence gained estimated Share of Search among teeth whitening brands worldwide, from 24.6% to 27%.
In September 2026, Hismile lost estimated Share of Search among teeth whitening brands worldwide, from 38.2% to 34.7%.
In September 2026, Crest 3D White lost estimated Share of Search among teeth whitening brands worldwide, from 11.1% to 9.9%.
Estimated monthly branded searches for Snow worldwide fell 42.2% over 12 measured months, from 9.4K to 5.4K in September 2026.
How is Colgate Optic White measured?
Brandwave collects information about searches that people make online using Colgate Optic White’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- colgate optic white
Who owns Colgate Optic White?
Colgate Optic White is owned by Colgate. Brandwave also tracks Colgate, owned by the same company, worldwide.
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Is Colgate Optic White your brand?
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