Opalescence vs Snow:Which is searched more?
In September 2026, Opalescence had more branded searches than Snow among teeth whitening brands worldwide. Opalescence was estimated to have 110K branded searches compared to Snow’s 5.4K, and held a 27% Share of Search versus Snow’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Opalescence or Snow?
Compare the teeth whitening brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Opalescence, Snow. The figures are in the table below the chart.
View monthly share of search table
| Month | Hismile | Colgate Optic White | Opalescence | Crest 3D White | Snow |
|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 18.1% | 26.9% | 9.9% | 2.3% |
| Nov 2025 | 57.6% | 13.4% | 19.8% | 7.3% | 1.9% |
| Dec 2025 | 50.8% | 15.4% | 22.8% | 8.4% | 2.6% |
| Jan 2026 | 46.4% | 18.5% | 22.5% | 10.1% | 2.6% |
| Feb 2026 | 46.9% | 16.8% | 25% | 9.2% | 2.2% |
| Mar 2026 | 49.3% | 17.1% | 20.7% | 11.4% | 1.5% |
| Apr 2026 | 44.8% | 19.4% | 23.6% | 10.6% | 1.6% |
| May 2026 | 40.6% | 20.9% | 25.5% | 11.5% | 1.5% |
| Jun 2026 | 41.8% | 20.7% | 25.1% | 11.3% | 1.2% |
| Jul 2026 | 44.2% | 19.8% | 24.1% | 10.8% | 1.2% |
| Aug 2026 | 38.2% | 24.6% | 24.6% | 11.1% | 1.4% |
| Sep 2026 | 34.7% | 27% | 27% | 9.9% | 1.3% |
How has the Opalescence and Snow comparison changed over the last 12 months?
3 findings
- Opalescence was ahead of Snow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Opalescence’s estimated Share of Search among teeth whitening brands worldwide moved from 26.9% to 27%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Snow’s estimated Share of Search among teeth whitening brands worldwide moved from 2.3% to 1.3%, and its estimated monthly branded searches moved from 9.4K to 5.4K.
How did search popularity change for teeth whitening brands worldwide in September 2026?
2 changes
In September 2026, Opalescence gained estimated Share of Search among teeth whitening brands worldwide, from 24.6% to 27%.
Estimated monthly branded searches for Snow worldwide fell 42.2% over 12 measured months, from 9.4K to 5.4K in September 2026.
Other head-to-heads among teeth whitening brands
Hismile vs Colgate Optic White: compare search popularity- Hismile vs Opalescence: compare search popularity
Hismile vs Crest 3D White: compare search popularity- Colgate Optic White vs Opalescence: compare search popularity
- Colgate Optic White vs Crest 3D White: compare search popularity
- Opalescence vs Crest 3D White: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Opalescence’s and Snow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Opalescence
1 branded search term
- opalescence
Snow
3 branded search terms
- snow strip
- snow teeth
- snow teeth whitening
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.