Colgate Optic White vs Crest 3D White:Which is searched more?
In September 2026, Colgate Optic White had more branded searches than Crest 3D White among teeth whitening brands worldwide. Colgate Optic White was estimated to have 110K branded searches compared to Crest 3D White’s 40.5K, and held a 27% Share of Search versus Crest 3D White’s 9.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Colgate Optic White or Crest 3D White?
Compare the teeth whitening brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Colgate Optic White, Crest 3D White. The figures are in the table below the chart.
View monthly share of search table
| Month | Hismile | Colgate Optic White | Opalescence | Crest 3D White | Snow |
|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 18.1% | 26.9% | 9.9% | 2.3% |
| Nov 2025 | 57.6% | 13.4% | 19.8% | 7.3% | 1.9% |
| Dec 2025 | 50.8% | 15.4% | 22.8% | 8.4% | 2.6% |
| Jan 2026 | 46.4% | 18.5% | 22.5% | 10.1% | 2.6% |
| Feb 2026 | 46.9% | 16.8% | 25% | 9.2% | 2.2% |
| Mar 2026 | 49.3% | 17.1% | 20.7% | 11.4% | 1.5% |
| Apr 2026 | 44.8% | 19.4% | 23.6% | 10.6% | 1.6% |
| May 2026 | 40.6% | 20.9% | 25.5% | 11.5% | 1.5% |
| Jun 2026 | 41.8% | 20.7% | 25.1% | 11.3% | 1.2% |
| Jul 2026 | 44.2% | 19.8% | 24.1% | 10.8% | 1.2% |
| Aug 2026 | 38.2% | 24.6% | 24.6% | 11.1% | 1.4% |
| Sep 2026 | 34.7% | 27% | 27% | 9.9% | 1.3% |
How has the Colgate Optic White and Crest 3D White comparison changed over the last 12 months?
3 findings
- Colgate Optic White was ahead of Crest 3D White in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands worldwide moved from 18.1% to 27%, and its estimated monthly branded searches moved from 74K to 110K.
- Across the 12 months ending September 2026, Crest 3D White’s estimated Share of Search among teeth whitening brands worldwide held steady at 9.9%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for teeth whitening brands worldwide in September 2026?
2 changes
In September 2026, Colgate Optic White gained estimated Share of Search among teeth whitening brands worldwide, from 24.6% to 27%.
In September 2026, Crest 3D White lost estimated Share of Search among teeth whitening brands worldwide, from 11.1% to 9.9%.
Other head-to-heads among teeth whitening brands
How each brand is measured
Brandwave collects information about searches that people make online using Colgate Optic White’s and Crest 3D White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Colgate Optic White
1 branded search term
- colgate optic white
Crest 3D White
1 branded search term
- crest 3d white
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