Colgate Optic White vs Hismile:Which is searched more?
In September 2026, Hismile had more branded searches than Colgate Optic White among teeth whitening brands worldwide. Hismile was estimated to have 142K branded searches compared to Colgate Optic White’s 110K, and held a 34.7% Share of Search versus Colgate Optic White’s 27%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Colgate Optic White or Hismile?
Compare the teeth whitening brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hismile, Colgate Optic White. The figures are in the table below the chart.
View monthly share of search table
| Month | Hismile | Colgate Optic White | Opalescence | Crest 3D White | Snow |
|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 18.1% | 26.9% | 9.9% | 2.3% |
| Nov 2025 | 57.6% | 13.4% | 19.8% | 7.3% | 1.9% |
| Dec 2025 | 50.8% | 15.4% | 22.8% | 8.4% | 2.6% |
| Jan 2026 | 46.4% | 18.5% | 22.5% | 10.1% | 2.6% |
| Feb 2026 | 46.9% | 16.8% | 25% | 9.2% | 2.2% |
| Mar 2026 | 49.3% | 17.1% | 20.7% | 11.4% | 1.5% |
| Apr 2026 | 44.8% | 19.4% | 23.6% | 10.6% | 1.6% |
| May 2026 | 40.6% | 20.9% | 25.5% | 11.5% | 1.5% |
| Jun 2026 | 41.8% | 20.7% | 25.1% | 11.3% | 1.2% |
| Jul 2026 | 44.2% | 19.8% | 24.1% | 10.8% | 1.2% |
| Aug 2026 | 38.2% | 24.6% | 24.6% | 11.1% | 1.4% |
| Sep 2026 | 34.7% | 27% | 27% | 9.9% | 1.3% |
How has the Colgate Optic White and Hismile comparison changed over the last 12 months?
3 findings
- Hismile was ahead of Colgate Optic White in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands worldwide moved from 18.1% to 27%, and its estimated monthly branded searches moved from 74K to 110K.
- Across the 12 months ending September 2026, Hismile’s estimated Share of Search among teeth whitening brands worldwide moved from 42.8% to 34.7%, and its estimated monthly branded searches moved from 175K to 142K.
How did search popularity change for teeth whitening brands worldwide in September 2026?
2 changes
In September 2026, Colgate Optic White gained estimated Share of Search among teeth whitening brands worldwide, from 24.6% to 27%.
In September 2026, Hismile lost estimated Share of Search among teeth whitening brands worldwide, from 38.2% to 34.7%.
Other head-to-heads among teeth whitening brands
How each brand is measured
Brandwave collects information about searches that people make online using Colgate Optic White’s and Hismile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Colgate Optic White
1 branded search term
- colgate optic white
Hismile
4 branded search terms
- hi smile
- hismile
- hismile mouthwash
- hismile toothbrush
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