How popular isSmile Dental in search?
In September 2026, there were an estimated 165K branded searches for Smile Dental worldwide which held steady over the last 12 months. Smile Dental holds 28.3% estimated Share of Search among teeth whitening brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Smile Dental28.3%
Hismile24.3%
Colgate Optic White18.9%
Opalescence18.9%
Crest 3D White7%
Lumino The Dentists1.7%
Snow0.93%
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Which teeth whitening brands compete with Smile Dental?
Share of Search by month for Smile Dental, Hismile, Colgate Optic White, Opalescence, Crest 3D White. The figures are in the table below the chart.
View monthly share of search table
| Month | Smile Dental | Hismile | Colgate Optic White | Opalescence | Crest 3D White | Lumino The Dentists | Snow |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 30% | 12.7% | 18.8% | 6.9% | 1.7% | 1.6% |
| Nov 2025 | 22.7% | 43.9% | 10.2% | 15.1% | 5.6% | 1.1% | 1.4% |
| Dec 2025 | 25.3% | 37.5% | 11.3% | 16.8% | 6.2% | 1% | 1.9% |
| Jan 2026 | 24.8% | 34.2% | 13.6% | 16.6% | 7.5% | 1.5% | 1.9% |
| Feb 2026 | 26.9% | 33.7% | 12.1% | 17.9% | 6.6% | 1.3% | 1.6% |
| Mar 2026 | 23.4% | 37.1% | 12.8% | 15.6% | 8.6% | 1.4% | 1.1% |
| Apr 2026 | 25.7% | 32.6% | 14.1% | 17.1% | 7.7% | 1.5% | 1.2% |
| May 2026 | 27.2% | 28.9% | 14.9% | 18.1% | 8.2% | 1.6% | 1.1% |
| Jun 2026 | 26.9% | 29.8% | 14.8% | 17.9% | 8.1% | 1.6% | 0.85% |
| Jul 2026 | 26.1% | 31.9% | 14.3% | 17.4% | 7.8% | 1.6% | 0.83% |
| Aug 2026 | 26.5% | 27.5% | 17.7% | 17.7% | 8% | 1.6% | 1% |
| Sep 2026 | 28.3% | 24.3% | 18.9% | 18.9% | 7% | 1.7% | 0.93% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 28.3% | 165K | 0% | +1.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 24.3% | 142K | -17.2% | -3.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 18.9% | 110K | 0% | +1.2 points | |
| 4, held 4th | 18.9% | 110K | 0% | +1.2 points | |
| 5, held 5th | 7% | 40.5K | -18.2% | -1 points | |
| 6, held 6th | 1.7% | 9.9K | 0% | +0.1 points | |
| 7, held 7th | 0.93% | 5.4K | -14.5% | -0.1 points |
28.3%
Moved from 2nd to 1st. 165K estimated branded searches, 0% vs prior month. Share +1.8 points.
2.
Hismile24.3%
Moved from 1st to 2nd. 142K estimated branded searches, -17.2% vs prior month. Share -3.2 points.
18.9%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +1.2 points.
18.9%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share +1.2 points.
7%
Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -1 points.
1.7%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
Snow0.93%
Held 7th. 5.4K estimated branded searches, -14.5% vs prior month. Share -0.1 points.
Compare search popularity between Smile Dental and its closest rivals
- Smile Dental vs Hismile: compare search popularity
- Smile Dental vs Colgate Optic White: compare search popularity
- Smile Dental vs Opalescence: compare search popularity
- Smile Dental vs Crest 3D White: compare search popularity
- Smile Dental vs Lumino The Dentists: compare search popularity
- Compare Smile Dental with any brand
Every comparison with Smile Dental
6 comparisons
How has branded search demand for Smile Dental changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Smile Dental worldwide held steady at 165K.
- Across the 12 months ending September 2026, Smile Dental’s estimated Share of Search among teeth whitening brands worldwide peaked at 28.3% in September 2026 and was lowest at 22.7% in November 2025.
- Across the 12 months ending September 2026, Smile Dental rose from 2nd to 1st among teeth whitening brands worldwide.
How did search popularity change for teeth whitening brands worldwide in September 2026?
6 changes
In September 2026, Smile Dental overtook Hismile to become the leader among teeth whitening brands worldwide, with 28.3% estimated Share of Search.
In September 2026, Colgate Optic White gained estimated Share of Search among teeth whitening brands worldwide, from 17.7% to 18.9%.
In September 2026, Opalescence gained estimated Share of Search among teeth whitening brands worldwide, from 17.7% to 18.9%.
In September 2026, Hismile lost estimated Share of Search among teeth whitening brands worldwide, from 27.5% to 24.3%.
In September 2026, Crest 3D White lost estimated Share of Search among teeth whitening brands worldwide, from 8% to 7%.
Estimated monthly branded searches for Snow worldwide fell 42.2% over 12 measured months, from 9.4K to 5.4K in September 2026.
How is Smile Dental measured?
Brandwave collects information about searches that people make online using Smile Dental’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- smile dental
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Is Smile Dental your brand?
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