Brandwave

How popular isClairol in search?

In September 2026, there were an estimated 12.1K branded searches for Clairol worldwide which is down 18.2% over the last 12 months. Clairol holds 0.68% estimated Share of Search among hair colour worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. L'Oreal55.9%
  2. Garnier31.3%
  3. Revlon11.2%
  4. Clairol0.68%
  5. Schwarzkopf0.45%
  6. Wella0.45%
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Where does Clairol compete?

Clairol is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hair colour4th of 60.68%Shown below
Hair dye brands4th of 50.68%Show ranking
Hair color brands4th of 62.2%Show ranking

Which hair colour compete with Clairol?

Clairol against hair colour worldwide, by month

Share of Search by month for L'Oreal, Garnier, Revlon, Clairol. The figures are in the table below the chart.

View monthly share of search table
MonthL'OrealGarnierRevlonClairolSchwarzkopfWella
Oct 202552.1%33.3%12.8%0.77%0.52%0.52%
Nov 202555%29.8%13.5%0.67%0.45%0.54%
Dec 202555%29.7%13.5%0.67%0.45%0.67%
Jan 202655%29.7%13.5%0.67%0.45%0.67%
Feb 202656.4%30.5%11.3%0.56%0.56%0.68%
Mar 202652.8%34.8%10.6%0.52%0.64%0.64%
Apr 202653.4%34.2%10.7%0.53%0.53%0.53%
May 202653.5%34.3%10.8%0.43%0.53%0.43%
Jun 202654.4%34.9%9%0.54%0.66%0.54%
Jul 202653.2%34.1%10.7%0.53%0.79%0.64%
Aug 202652.8%34.9%10.6%0.64%0.52%0.52%
Sep 202655.9%31.3%11.2%0.68%0.45%0.45%

  1. 1.L'Oreal

    55.9%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +3.1 points.

  2. 2.Garnier

    31.3%

    Held 2nd. 560K estimated branded searches, -15.2% vs prior month. Share -3.6 points.

  3. 3.Revlon

    11.2%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Clairol

    0.68%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Schwarzkopf

    0.45%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.Wella

    0.45%

    Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Clairol and its closest rivals

Every comparison with Clairol

How has branded search demand for Clairol changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Clairol worldwide fell from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Clairol’s estimated Share of Search among hair colour worldwide held steady, from 0.77% to 0.68%.

How did search popularity change for hair colour worldwide in September 2026?

  1. In September 2026, L'Oreal gained estimated Share of Search among hair colour worldwide, from 52.8% to 55.9%.

  2. In September 2026, Revlon gained estimated Share of Search among hair colour worldwide, from 10.6% to 11.2%.

  3. In September 2026, Garnier lost estimated Share of Search among hair colour worldwide, from 34.9% to 31.3%.

  4. Estimated monthly branded searches for Clairol worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  5. Estimated monthly branded searches for Schwarzkopf worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

  6. Estimated monthly branded searches for Wella worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How is Clairol measured?

Brandwave collects information about searches that people make online using Clairol’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • clairol hair dye

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How the Brand Demand Index is measured

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