Brandwave

How popular isChewy in search?

In September 2026, there were an estimated 2.7M branded searches for Chewy worldwide which is down 18.2% over the last 12 months. Chewy holds 39.5% estimated Share of Search among dog Kennel brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Petco59%
  2. Chewy39.5%
  3. KONG0.93%
  4. PawHut0.39%
  5. Impact0.1%
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Which dog Kennel brands compete with Chewy?

Chewy against dog Kennel brands worldwide, by month

Share of Search by month for Petco, Chewy. The figures are in the table below the chart.

View monthly share of search table
MonthPetcoChewyKONGPawHutImpact
Oct 202559.1%39.6%0.93%0.26%0.08%
Nov 202558.9%39.5%1.3%0.26%0.08%
Dec 202558.7%39.4%1.6%0.26%0.08%
Jan 202658.9%39.5%1.3%0.26%0.08%
Feb 202654.1%44.3%1.2%0.29%0.09%
Mar 202659%39.5%1.1%0.32%0.08%
Apr 202654.2%44.4%1%0.36%0.09%
May 202659.2%39.7%0.76%0.32%0.08%
Jun 202659.2%39.7%0.76%0.26%0.08%
Jul 202663.8%34.9%0.86%0.35%0.08%
Aug 202659.1%39.6%0.93%0.32%0.08%
Sep 202659%39.5%0.93%0.39%0.1%

  1. 1.Petco

    59%

    Held 1st. 4.1M estimated branded searches, -18.2% vs prior month. Share 0 points.

  2. 2.Chewy

    39.5%

    Held 2nd. 2.7M estimated branded searches, -18.2% vs prior month. Share 0 points.

  3. 3.KONG

    0.93%

    Held 3rd. 64.3K estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.PawHut

    0.39%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Impact

    0.1%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Chewy and its closest rivals

Every comparison with Chewy

How has branded search demand for Chewy changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Chewy worldwide fell from 3.4M to 2.7M.
  • Across the 12 months ending September 2026, Chewy’s estimated Share of Search among dog Kennel brands worldwide peaked at 44.4% in April 2026 and was lowest at 34.9% in July 2026.

How did search popularity change for dog Kennel brands worldwide in September 2026?

  1. Estimated monthly branded searches for PawHut worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  2. Estimated monthly branded searches for Chewy worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

  3. Estimated monthly branded searches for Petco worldwide fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.

  4. Estimated monthly branded searches for KONG worldwide fell 18.2% over 12 measured months, from 78.6K to 64.3K in September 2026.

Where does Chewy compete?

Chewy is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hamster Cage brands2nd of 64.7%Show ranking
Aquarium Gravel brands4th of 712.4%Show ranking
Prong Collar brands4th of 516%Show ranking
Cat Scratching Post brands3rd of 617.9%Show ranking
Pet supply retailers3rd of 518.8%Show ranking
Dog Pool brands3rd of 619.1%Show ranking
Dog Backpack brands3rd of 719.2%Show ranking
Cat Harness brands3rd of 720.6%Show ranking
Puppy Pads brands3rd of 820.8%Show ranking
Cat Scratcher brands3rd of 720.9%Show ranking
Crate Cover brands3rd of 621%Show ranking
Automatic cat feeder brands3rd of 421%Show ranking
Dog Stroller brands3rd of 721.1%Show ranking
Dog Steps brands3rd of 421.1%Show ranking
Cat Genie brands3rd of 321.2%Show ranking
Cat Tower brands3rd of 321.2%Show ranking
Dog Gates brands3rd of 321.2%Show ranking
Dog Stairs brands3rd of 321.2%Show ranking
Reptile Tank brands3rd of 321.2%Show ranking
Dog Nail Grinder brands2nd of 530.3%Show ranking
Cat Flea Collar brands2nd of 330.9%Show ranking
Dog Kennel brands2nd of 539.5%Shown above
Cat Carrier brands2nd of 639.8%Show ranking
Dog Harness brands1st of 744.5%Show ranking
Chicken Coop brands1st of 472%Show ranking

How is Chewy measured?

Brandwave collects information about searches that people make online using Chewy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • chewy

Do you work for Chewy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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