Brandwave

How popular isChewy in search?

In September 2026, there were an estimated 2.7M branded searches for Chewy worldwide which is down 18.2% over the last 12 months. Chewy holds 44.5% estimated Share of Search among dog Harness brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Chewy44.5%
  2. Gucci44.5%
  3. Carhartt7.3%
  4. Julius1.8%
  5. KONG1%
  6. Halti0.66%
  7. Julius-K90.29%
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Which dog Harness brands compete with Chewy?

Chewy against dog Harness brands worldwide, by month

Share of Search by month for Chewy, Gucci, Carhartt. The figures are in the table below the chart.

View monthly share of search table
MonthChewyGucciCarharttJuliusKONGHaltiJulius-K9
Oct 202543%43%10.6%1.7%1%0.52%0.28%
Nov 202539.3%39.3%17.6%1.6%1.3%0.58%0.26%
Dec 202536.3%44.3%16.3%0.98%1.4%0.44%0.24%
Jan 202642.9%42.9%10.5%1.4%1.4%0.63%0.28%
Feb 202649.1%40.2%6.6%2%1.3%0.59%0.27%
Mar 202645.9%45.9%4.1%1.9%1.3%0.56%0.3%
Apr 202646.5%46.5%2.8%2.3%1%0.46%0.31%
May 202646.9%46.9%2.3%2.3%0.9%0.46%0.31%
Jun 202651.5%42.1%2.5%2.1%0.99%0.51%0.28%
Jul 202646.6%46.6%2.8%1.9%1.2%0.56%0.31%
Aug 202650.9%41.6%3.7%1.7%1.2%0.5%0.34%
Sep 202644.5%44.5%7.3%1.8%1%0.66%0.29%

  1. 1.Chewy

    44.5%

    Held 1st. 2.7M estimated branded searches, -18.2% vs prior month. Share -6.5 points.

  2. 2.Gucci

    44.5%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +2.8 points.

  3. 3.Carhartt

    7.3%

    Held 3rd. 450K estimated branded searches, +82.9% vs prior month. Share +3.6 points.

  4. 4.Julius

    1.8%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.KONG

    1%

    Held 5th. 64.3K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  6. 6.Halti

    0.66%

    Held 6th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

  7. 7.Julius-K9

    0.29%

    Held 7th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare search popularity between Chewy and its closest rivals

Every comparison with Chewy

How has branded search demand for Chewy changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Chewy worldwide fell from 3.4M to 2.7M.
  • Across the 12 months ending September 2026, Chewy’s estimated Share of Search among dog Harness brands worldwide increased from 43% to 44.5%.
  • Across the 12 months ending September 2026, Chewy’s estimated Share of Search among dog Harness brands worldwide peaked at 51.5% in June 2026 and was lowest at 36.3% in December 2025.

How did search popularity change for dog Harness brands worldwide in September 2026?

  1. In September 2026, Carhartt gained estimated Share of Search among dog Harness brands worldwide, from 3.7% to 7.3%.

  2. In September 2026, Gucci gained estimated Share of Search among dog Harness brands worldwide, from 41.6% to 44.5%.

  3. In September 2026, Chewy lost estimated Share of Search among dog Harness brands worldwide, from 50.9% to 44.5%.

  4. Estimated monthly branded searches for Julius worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  5. Estimated monthly branded searches for Julius-K9 worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  6. Estimated monthly branded searches for KONG worldwide fell 18.2% over 12 measured months, from 78.6K to 64.3K in September 2026.

Where does Chewy compete?

Chewy is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hamster Cage brands2nd of 64.7%Show ranking
Aquarium Gravel brands4th of 712.4%Show ranking
Prong Collar brands4th of 516%Show ranking
Cat Scratching Post brands3rd of 617.9%Show ranking
Pet supply retailers3rd of 518.8%Show ranking
Dog Pool brands3rd of 619.1%Show ranking
Dog Backpack brands3rd of 719.2%Show ranking
Cat Harness brands3rd of 720.6%Show ranking
Puppy Pads brands3rd of 820.8%Show ranking
Cat Scratcher brands3rd of 720.9%Show ranking
Crate Cover brands3rd of 621%Show ranking
Automatic cat feeder brands3rd of 421%Show ranking
Dog Stroller brands3rd of 721.1%Show ranking
Dog Steps brands3rd of 421.1%Show ranking
Cat Tower brands3rd of 321.2%Show ranking
Dog Gates brands3rd of 321.2%Show ranking
Dog Stairs brands3rd of 321.2%Show ranking
Reptile Tank brands3rd of 321.2%Show ranking
Dog Nail Grinder brands2nd of 530.3%Show ranking
Cat Flea Collar brands2nd of 330.9%Show ranking
Cat Carrier brands2nd of 639.8%Show ranking
Dog Harness brands1st of 744.5%Shown above
Chicken Coop brands1st of 472%Show ranking

How is Chewy measured?

Brandwave collects information about searches that people make online using Chewy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • chewy

Do you work for Chewy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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