How popular isChalk Paint in search?
In August 2026, there were an estimated 90.5K branded searches for Chalk Paint worldwide which held steady over the last 11 months. Chalk Paint holds 21.6% estimated Share of Search among furniture paint brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Farrow & Ball58.7%- Chalk Paint21.6%
- Autentico9.7%
Annie Sloan6.5%
Frenchic3.5%
Zinsser<0.01%
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Which furniture paint brands compete with Chalk Paint?
Share of Search by month for Farrow & Ball, Chalk Paint, Autentico, Annie Sloan, Frenchic. The figures are in the table below the chart.
View monthly share of search table
| Month | Farrow & Ball | Chalk Paint | Autentico | Annie Sloan | Frenchic | Zinsser |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.9% | 19.2% | 8.6% | 5.8% | 2.6% | <0.01% |
| Nov 2025 | 67.2% | 16.5% | 9% | 5% | 2.2% | <0.01% |
| Dec 2025 | 62.7% | 18.9% | 10.3% | 5.6% | 2.5% | <0.01% |
| Jan 2026 | 66.4% | 16.3% | 7.3% | 7.3% | 2.7% | <0.01% |
| Feb 2026 | 67.6% | 16.6% | 7.4% | 6.1% | 2.2% | <0.01% |
| Mar 2026 | 62.4% | 18.8% | 8.4% | 8.4% | 2.1% | <0.01% |
| Apr 2026 | 59.3% | 21.8% | 8% | 8% | 2.9% | <0.01% |
| May 2026 | 57.6% | 21.2% | 9.5% | 9.5% | 2.3% | <0.01% |
| Jun 2026 | 53.6% | 24.1% | 8.8% | 10.8% | 2.6% | 0.01% |
| Jul 2026 | 59.6% | 21.9% | 8% | 8% | 2.4% | <0.01% |
| Aug 2026 | 58.7% | 21.6% | 9.7% | 6.5% | 3.5% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.7% | 246K | 0% | -0.9 points | |
| 2, held 2nd | 21.6% | 90.5K | 0% | -0.3 points | |
| 3, moved from 4th to 3rd | 9.7% | 40.5K | +22.4% | +1.6 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6.5% | 27.1K | -18.1% | -1.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3.5% | 14.8K | +49.5% | +1.1 points | |
| 6, held 6th | <0.01% | 10 | 0% | 0 points |
58.7%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.9 points.
21.6%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
9.7%
Moved from 4th to 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.6 points.
6.5%
Moved from 3rd to 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.6 points.
5.
Frenchic3.5%
Held 5th. 14.8K estimated branded searches, +49.5% vs prior month. Share +1.1 points.
6.
Zinsser<0.01%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Chalk Paint and its closest rivals
How has branded search demand for Chalk Paint changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Chalk Paint worldwide held steady at 90.5K.
- Across the 11 months ending August 2026, Chalk Paint’s estimated Share of Search among furniture paint brands worldwide increased from 19.2% to 21.6%.
- Across the 11 months ending August 2026, Chalk Paint’s estimated Share of Search among furniture paint brands worldwide peaked at 24.1% in June 2026 and was lowest at 16.3% in January 2026.
How did search popularity change for furniture paint brands worldwide in August 2026?
5 changes
In August 2026, Autentico overtook Annie Sloan to rank 3rd among furniture paint brands worldwide, at 9.7%.
In August 2026, Frenchic gained estimated Share of Search among furniture paint brands worldwide, from 2.4% to 3.5%.
In August 2026, Annie Sloan lost estimated Share of Search among furniture paint brands worldwide, from 8% to 6.5%.
In August 2026, Farrow & Ball lost estimated Share of Search among furniture paint brands worldwide, from 59.6% to 58.7%.
Estimated monthly branded searches for Zinsser worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026.
How is Chalk Paint measured?
Brandwave collects information about searches that people make online using Chalk Paint’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- chalk paint
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Is Chalk Paint your brand?
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