Autentico vs Chalk Paint:Which is searched more?
In August 2026, Chalk Paint had more branded searches than Autentico among furniture paint brands worldwide. Chalk Paint was estimated to have 90.5K branded searches compared to Autentico’s 40.5K, and held a 20.6% Share of Search versus Autentico’s 9.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Autentico or Chalk Paint?
Compare the furniture paint brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chalk Paint, Autentico. The figures are in the table below the chart.
View monthly share of search table
| Month | Chalk Paint | Autentico |
|---|---|---|
| Oct 2025 | 18.2% | 8.1% |
| Nov 2025 | 15.7% | 8.6% |
| Dec 2025 | 17.9% | 9.8% |
| Jan 2026 | 15.6% | 7% |
| Feb 2026 | 15.8% | 7.1% |
| Mar 2026 | 17.9% | 8% |
| Apr 2026 | 20.7% | 7.6% |
| May 2026 | 20.2% | 9.1% |
| Jun 2026 | 22.9% | 8.4% |
| Jul 2026 | 20.9% | 7.7% |
| Aug 2026 | 20.6% | 9.2% |
| Sep 2026 | — | — |
How has the Autentico and Chalk Paint comparison changed over the last 12 months?
3 findings
- Chalk Paint was ahead of Autentico in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Autentico’s estimated Share of Search among furniture paint brands worldwide moved from 8.1% to 9.2%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 11 months ending August 2026, Chalk Paint’s estimated Share of Search among furniture paint brands worldwide moved from 18.2% to 20.6%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for furniture paint brands worldwide in August 2026?
1 change
In August 2026, Autentico overtook Annie Sloan to rank 3rd among furniture paint brands worldwide, at 9.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Autentico’s and Chalk Paint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Autentico
1 branded search term
- autentico
Chalk Paint
1 branded search term
- chalk paint
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.