Chalk Paint vs Farrow & Ball:Which is more popular by branded search?
In August 2026, Farrow & Ball had more branded searches than Chalk Paint among furniture paint brands worldwide. Farrow & Ball was estimated to have 256K branded searches compared to Chalk Paint’s 90.5K, and held a 58.3% Share of Search versus Chalk Paint’s 20.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chalk Paint or Farrow & Ball?
Compare the furniture paint brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Farrow & Ball, Chalk Paint. The figures are in the table below the chart.
View monthly share of search table
| Month | Farrow & Ball | Chalk Paint | Autentico | Annie Sloan | Frenchic | Zinsser |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.4% | 18.2% | 8.1% | 7.9% | 2.4% | <0.01% |
| Nov 2025 | 66.4% | 15.7% | 8.6% | 7.3% | 2.1% | <0.01% |
| Dec 2025 | 62.2% | 17.9% | 9.8% | 7.7% | 2.4% | <0.01% |
| Jan 2026 | 65.9% | 15.6% | 7% | 9% | 2.5% | <0.01% |
| Feb 2026 | 67% | 15.8% | 7.1% | 7.9% | 2.1% | <0.01% |
| Mar 2026 | 62.1% | 17.9% | 8% | 10% | 2% | <0.01% |
| Apr 2026 | 59.1% | 20.7% | 7.6% | 9.8% | 2.8% | <0.01% |
| May 2026 | 57.2% | 20.2% | 9.1% | 11.3% | 2.2% | <0.01% |
| Jun 2026 | 53.4% | 22.9% | 8.4% | 12.8% | 2.5% | 0.01% |
| Jul 2026 | 59.2% | 20.9% | 7.7% | 9.9% | 2.3% | <0.01% |
| Aug 2026 | 58.3% | 20.6% | 9.2% | 8.4% | 3.4% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Chalk Paint and Farrow & Ball comparison changed over the last 12 months?
3 findings
- Farrow & Ball was ahead of Chalk Paint in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chalk Paint’s estimated Share of Search among furniture paint brands worldwide moved from 18.2% to 20.6%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 11 months ending August 2026, Farrow & Ball’s estimated Share of Search among furniture paint brands worldwide moved from 63.4% to 58.3%, and its estimated monthly branded searches moved from 316K to 256K.
How did search popularity change for furniture paint brands worldwide in August 2026?
1 change
In August 2026, Farrow & Ball lost estimated Share of Search among furniture paint brands worldwide, from 59.2% to 58.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Chalk Paint’s and Farrow & Ball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chalk Paint
1 branded search term
- chalk paint
Farrow & Ball
2 branded search terms
- farrow and ball
- farrow ball
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.