Brandwave

How popular isCartier?

In September 2026, people searched for Cartier by name about 2.7 million times worldwide, an 18.2% decrease from the previous year. These searches made up 19.9% of all global luxury watch brand searches, placing Cartier second out of eight brands. When we asked both ChatGPT and Google AI Overviews about luxury watch brands, Cartier appeared in all answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Cartier is the second most searched of 8 competitors and the third most recommended in AI answers.

  1. RolexShare of searches 29.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CartierShare of searches 19.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. Patek PhilippeShare of searches 13.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. SeikoShare of searches 13.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. TissotShare of searches 8.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top luxury watch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cartier appeared in all five answers. Cartier is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rolex1st
  2. Omega2nd
  3. Cartier3rd
  4. Patek Philippe4th
  5. Audemars Piguet5th
  6. Seiko6th
  7. Citizen7th
  8. Tissot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rolex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cartier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Omega5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Patek Philippe4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Audemars Piguet4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Seiko3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Citizen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tissot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about luxury watch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which luxury watch brands compete with Cartier?

Cartier against luxury watch brands worldwide, by month

Share of searches by month for Rolex, Cartier, Patek Philippe, Seiko, Tissot, Audemars Piguet, Omega, Citizen. The figures are in the table below the chart.

View monthly share of searches table
MonthRolexCartierPatek PhilippeSeikoTissotAudemars PiguetOmegaCitizen
Oct 202528.3%23.2%12.7%12.7%8.4%6.9%4.7%3.1%
Nov 202528.5%23.3%12.7%12.7%8.5%5.7%4.7%3.8%
Dec 202531.5%21.1%11.5%11.5%9.5%6.3%4.2%4.2%
Jan 202628.7%23.5%12.8%12.8%8.6%5.8%4.7%3.2%
Feb 202632.3%21.7%11.9%11.9%7.9%6.5%4.3%3.6%
Mar 202631%20.8%11.4%13.9%9.2%6.2%4.2%3.4%
Apr 202631%20.8%13.9%11.4%9.2%6.2%4.2%3.4%
May 202623.8%19.5%10.7%10.7%8.7%19.5%3.9%3.2%
Jun 202626%21.3%11.7%14.2%9.5%7.8%5.2%4.3%
Jul 202627.1%22.2%12.1%12.1%9.9%6.7%5.4%4.5%
Aug 202629.4%19.7%13.1%13.1%8.8%7.2%4.8%3.9%
Sep 202629.7%19.9%13.3%13.3%8.9%6%4.9%4%

  1. 1.Rolex

    29.7%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Cartier

    19.9%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Patek Philippe

    13.3%

    Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Seiko

    13.3%

    Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Tissot

    8.9%

    Held 5th. 1.2M estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Audemars Piguet

    6%

    Held 6th. 823K estimated branded searches, -17.7% vs prior month. Share -1.2 points.

  7. 7.Omega

    4.9%

    Held 7th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Citizen

    4%

    Held 8th. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Cartier and its closest rivals

Every comparison with Cartier

18 comparisons

How has branded search demand for Cartier changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cartier worldwide fell from 3.4M to 2.7M.
  • Across the 12 months ending September 2026, Cartier’s share of searches among luxury watch brands worldwide decreased from 23.2% to 19.9%.
  • Across the 12 months ending September 2026, Cartier’s share of searches among luxury watch brands worldwide peaked at 23.5% in January 2026 and was lowest at 19.5% in May 2026.

How did search popularity change for luxury watch brands worldwide in September 2026?

5 changes

  1. In September 2026, Audemars Piguet lost share of searches among luxury watch brands worldwide, from 7.2% to 6%.

  2. Rolex’s share of searches among luxury watch brands worldwide has gained ground for 3 months in a row, from 26% to 29.7% in September 2026.

  3. Patek Philippe’s share of searches among luxury watch brands worldwide has gained ground for 3 months in a row, from 11.7% to 13.3% in September 2026.

  4. Estimated monthly branded searches for Citizen worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

  5. Estimated monthly branded searches for Cartier worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

How are Cartier’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Cartier’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cartier

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How the Brand Demand Index is measured

Where does Cartier compete?

Cartier is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Luxury watch brands2nd of 819.9%Shown above
Jewellery brands2nd of 1323.1%Show ranking
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