How popular isAudemars Piguet in search?
In September 2026, people searched for Audemars Piguet by name about 823,000 times worldwide, a 17.7% decrease from the previous year. These searches made up 6% of all global luxury watch brand searches, placing Audemars Piguet sixth out of eight brands. These are worldwide searches for English-language branded terms.
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Which luxury watch brands compete with Audemars Piguet?
Share of searches by month for Rolex, Cartier, Patek Philippe, Seiko, Tissot, Audemars Piguet, Omega, Citizen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rolex | Cartier | Patek Philippe | Seiko | Tissot | Audemars Piguet | Omega | Citizen |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 23.2% | 12.7% | 12.7% | 8.4% | 6.9% | 4.7% | 3.1% |
| Nov 2025 | 28.5% | 23.3% | 12.7% | 12.7% | 8.5% | 5.7% | 4.7% | 3.8% |
| Dec 2025 | 31.5% | 21.1% | 11.5% | 11.5% | 9.5% | 6.3% | 4.2% | 4.2% |
| Jan 2026 | 28.7% | 23.5% | 12.8% | 12.8% | 8.6% | 5.8% | 4.7% | 3.2% |
| Feb 2026 | 32.3% | 21.7% | 11.9% | 11.9% | 7.9% | 6.5% | 4.3% | 3.6% |
| Mar 2026 | 31% | 20.8% | 11.4% | 13.9% | 9.2% | 6.2% | 4.2% | 3.4% |
| Apr 2026 | 31% | 20.8% | 13.9% | 11.4% | 9.2% | 6.2% | 4.2% | 3.4% |
| May 2026 | 23.8% | 19.5% | 10.7% | 10.7% | 8.7% | 19.5% | 3.9% | 3.2% |
| Jun 2026 | 26% | 21.3% | 11.7% | 14.2% | 9.5% | 7.8% | 5.2% | 4.3% |
| Jul 2026 | 27.1% | 22.2% | 12.1% | 12.1% | 9.9% | 6.7% | 5.4% | 4.5% |
| Aug 2026 | 29.4% | 19.7% | 13.1% | 13.1% | 8.8% | 7.2% | 4.8% | 3.9% |
| Sep 2026 | 29.7% | 19.9% | 13.3% | 13.3% | 8.9% | 6% | 4.9% | 4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.7% | 4.1M | 0% | +0.4 points | |
| 2, held 2nd | 19.9% | 2.7M | 0% | +0.3 points | |
| 3, held 3rd | 13.3% | 1.8M | 0% | +0.2 points | |
| 4, held 4th | 13.3% | 1.8M | 0% | +0.2 points | |
| 5, held 5th | 8.9% | 1.2M | 0% | +0.1 points | |
| 6, held 6th | 6% | 823K | -17.7% | -1.2 points | |
| 7, held 7th | 4.9% | 673K | 0% | +0.1 points | |
| 8, held 8th | 4% | 550K | 0% | +0.1 points |
1.
Rolex29.7%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +0.4 points.
2.
Cartier19.9%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +0.3 points.
13.3%
Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
Seiko13.3%
Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Tissot8.9%
Held 5th. 1.2M estimated branded searches, 0% vs prior month. Share +0.1 points.
6%
Held 6th. 823K estimated branded searches, -17.7% vs prior month. Share -1.2 points.
7.
Omega4.9%
Held 7th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.
Citizen4%
Held 8th. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Audemars Piguet and its closest rivals
Audemars Piguet vs Patek Philippe: compare search popularity- Audemars Piguet vs Seiko: compare search popularity
- Audemars Piguet vs Tissot: compare search popularity
- Audemars Piguet vs Omega: compare search popularity
- Audemars Piguet vs Citizen: compare search popularity
- Compare Audemars Piguet with any brand
Every comparison with Audemars Piguet
7 comparisons
How has branded search demand for Audemars Piguet changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Audemars Piguet worldwide fell from 1M to 823K.
- Across the 12 months ending September 2026, Audemars Piguet’s share of searches among luxury watch brands worldwide decreased from 6.9% to 6%.
- Across the 12 months ending September 2026, Audemars Piguet’s share of searches among luxury watch brands worldwide peaked at 19.5% in May 2026 and was lowest at 5.7% in November 2025.
How did search popularity change for luxury watch brands worldwide in September 2026?
5 changes
In September 2026, Audemars Piguet lost share of searches among luxury watch brands worldwide, from 7.2% to 6%.
Rolex’s share of searches among luxury watch brands worldwide has gained ground for 3 months in a row, from 26% to 29.7% in September 2026.
Patek Philippe’s share of searches among luxury watch brands worldwide has gained ground for 3 months in a row, from 11.7% to 13.3% in September 2026.
Estimated monthly branded searches for Citizen worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.
Estimated monthly branded searches for Cartier worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.
How are Audemars Piguet’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Audemars Piguet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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