How popular isBushnell in search?
In September 2026, there were an estimated 99.1K branded searches for Bushnell worldwide which is down 14.3% over the last 12 months. Bushnell holds 1.8% estimated Share of Search among binocular brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Bushnell compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Binocular brands | 5th of 5 | 1.8% | Shown below |
| Golf rangefinders | 3rd of 6 | 1.9% | Show ranking |
| Rangefinders | 4th of 6 | 6.1% | Show ranking |
| Game cameras | 1st of 6 | 58.2% | Show ranking |
| Cellular trail camera brands | 1st of 4 | 61.7% | Show ranking |
Which binocular brands compete with Bushnell?
Share of Search by month for Swarovski, Nikon, Canon, Vortex, Bushnell. The figures are in the table below the chart.
View monthly share of search table
| Month | Swarovski | Nikon | Canon | Vortex | Bushnell |
|---|---|---|---|---|---|
| Oct 2025 | 74.2% | 15.4% | 5.7% | 2.6% | 2.1% |
| Nov 2025 | 79.6% | 12.2% | 4% | 2.2% | 2% |
| Dec 2025 | 82.3% | 10.6% | 3.4% | 1.9% | 1.9% |
| Jan 2026 | 76.9% | 13.7% | 5.8% | 1.9% | 1.7% |
| Feb 2026 | 79.2% | 12.8% | 4.9% | 1.6% | 1.4% |
| Mar 2026 | 74.6% | 16.1% | 5.6% | 1.9% | 1.9% |
| Apr 2026 | 74.6% | 16.3% | 5.4% | 1.6% | 2.1% |
| May 2026 | 78.1% | 13.8% | 4.5% | 1.7% | 1.9% |
| Jun 2026 | 75.5% | 14.3% | 5.4% | 2.4% | 2.4% |
| Jul 2026 | 75.3% | 14.2% | 6.2% | 2% | 2.2% |
| Aug 2026 | 73.5% | 15.8% | 6.4% | 2.1% | 2.2% |
| Sep 2026 | 74.4% | 15.2% | 6.5% | 2.2% | 1.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.4% | 4.1M | 0% | +0.9 points | |
| 2, held 2nd | 15.2% | 836K | -5.1% | -0.6 points | |
| 3, held 3rd | 6.5% | 356K | 0% | +0.1 points | |
| 4, moved from 5th to 4th | 2.2% | 119K | 0% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.8% | 99.1K | -17.3% | -0.4 pointsmoved from 4th to 5th |
74.4%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +0.9 points.
2.
Nikon15.2%
Held 2nd. 836K estimated branded searches, -5.1% vs prior month. Share -0.6 points.
3.
Canon6.5%
Held 3rd. 356K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Vortex2.2%
Moved from 5th to 4th. 119K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Bushnell1.8%
Moved from 4th to 5th. 99.1K estimated branded searches, -17.3% vs prior month. Share -0.4 points.
Compare search popularity between Bushnell and its closest rivals
Every comparison with Bushnell
15 comparisons
How has branded search demand for Bushnell changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bushnell worldwide fell from 116K to 99.1K.
- Across the 12 months ending September 2026, Bushnell’s estimated Share of Search among binocular brands worldwide held steady, from 2.1% to 1.8%.
How did search popularity change for binocular brands worldwide in September 2026?
5 changes
In September 2026, Swarovski gained estimated Share of Search among binocular brands worldwide, from 73.5% to 74.4%.
In September 2026, Nikon lost estimated Share of Search among binocular brands worldwide, from 15.8% to 15.2%.
Canon’s estimated Share of Search among binocular brands worldwide has gained ground for 3 months in a row, from 5.4% to 6.5% in September 2026.
Bushnell’s estimated Share of Search among binocular brands worldwide has lost ground for 3 months in a row, from 2.4% to 1.8% in September 2026.
In September 2026, Vortex rose from 5th to 4th among binocular brands worldwide.
How is Bushnell measured?
Brandwave collects information about searches that people make online using Bushnell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- bushnell
- bushnell binocular
- bushnell golf rangefinders
- bushnell rangefinders
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