How popular isBushnell in search?
In August 2026, there were an estimated 60.5K branded searches for Bushnell worldwide which held steady over the last 11 months. Bushnell holds 50.4% estimated Share of Search among game cameras worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which game cameras compete with Bushnell?
Share of Search by month for Bushnell, Spypoint, Moultrie, Cuddeback, Reconyx. The figures are in the table below the chart.
View monthly share of search table
| Month | Bushnell | Spypoint | Moultrie | Cuddeback | Reconyx | Browning |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 37.8% | 9.2% | 5% | 1.8% | — |
| Nov 2025 | 51% | 34.1% | 8.3% | 4.5% | 2% | — |
| Dec 2025 | 64.1% | 23.5% | 7% | 3.8% | 1.6% | — |
| Jan 2026 | 70.2% | 21% | 5.1% | 2.2% | 1.5% | — |
| Feb 2026 | 73.8% | 18% | 4.3% | 2.4% | 1.5% | — |
| Mar 2026 | 74.6% | 18.2% | 3.6% | 2.3% | 1.2% | — |
| Apr 2026 | 77.5% | 15.5% | 3.7% | 2% | 1.3% | — |
| May 2026 | 74.6% | 18.2% | 3.6% | 2.3% | 1.2% | — |
| Jun 2026 | 69.3% | 20.7% | 5% | 2.2% | 2.7% | — |
| Jul 2026 | 61.4% | 22.5% | 10% | 3.7% | 2.4% | — |
| Aug 2026 | 50.4% | 27.6% | 15.1% | 4.5% | 2.4% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.4% | 60.5K | 0% | -10.9 points | |
| 2, held 2nd | 27.6% | 33.1K | +49.1% | +5.1 points | |
| 3, held 3rd | 15.1% | 18.1K | +82.8% | +5 points | |
| 4, held 4th | 4.5% | 5.4K | +50% | +0.8 points | |
| 5, held 5th | 2.4% | 2.9K | +20.8% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Bushnell50.4%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -10.9 points.
2.
Spypoint27.6%
Held 2nd. 33.1K estimated branded searches, +49.1% vs prior month. Share +5.1 points.
3.
Moultrie
15.1%
Held 3rd. 18.1K estimated branded searches, +82.8% vs prior month. Share +5 points.
4.5%
Held 4th. 5.4K estimated branded searches, +50% vs prior month. Share +0.8 points.
5.
Reconyx
2.4%
Held 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
—.
Browning
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Bushnell and its closest rivals
How has branded search demand for Bushnell changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bushnell worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, Bushnell’s estimated Share of Search among game cameras worldwide increased from 46.1% to 50.4%.
- Across the 11 months ending August 2026, Bushnell’s estimated Share of Search among game cameras worldwide peaked at 77.5% in April 2026 and was lowest at 46.1% in October 2025.
How did search popularity change for game cameras worldwide in August 2026?
5 changes
In August 2026, Spypoint gained estimated Share of Search among game cameras worldwide, from 22.5% to 27.6%.
In August 2026, Moultrie gained estimated Share of Search among game cameras worldwide, from 10% to 15.1%.
In August 2026, Cuddeback gained estimated Share of Search among game cameras worldwide, from 3.7% to 4.5%.
In August 2026, Bushnell lost estimated Share of Search among game cameras worldwide, from 61.4% to 50.4%.
Estimated monthly branded searches for Reconyx worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.
Where does Bushnell compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Golf rangefinders | 3rd of 6 | 1% | Show ranking |
| Binocular brands | 5th of 5 | 1.2% | Show ranking |
| Rangefinders | 3rd of 6 | 10.4% | Show ranking |
| Game cameras | 1st of 6 | 50.4% | Shown above |
How is Bushnell measured?
Brandwave collects information about searches that people make online using Bushnell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bushnell
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