Bushnell vs Trackman:Which is more popular?
In September 2026, Trackman had more branded searches than Bushnell among golf launch monitor brands worldwide. Trackman had about 82,000 branded searches, while Bushnell had 9,900. Trackman made up 26.9% of all golf launch monitor brand searches we track, and Bushnell accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about golf launch monitor brands, Bushnell appeared in four of the five answers and Trackman in one. Bushnell was mentioned before Trackman in every answer that named either.
Who do people search for more?
Trackman, about 8 searches for every 1 for Bushnell
Who does AI mention more?
Bushnell, mentioned in 4 of 5 answers, Trackman in 1
Who does AI recommend more?
Bushnell, named ahead of Trackman in 4 of 4 answers
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Top golf launch monitor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bushnell was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Trackman was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bushnell was listed before Trackman in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rapsodo1st
Garmin2nd
FlightScope3rd
Bushnell4th
SkyTrak5th
Foresight6th
Square Golf7th
Trackman8th
Uneekor–
Full Swing–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rapsodo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
FlightScope4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bushnell4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Foresight2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Trackman1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SkyTrak1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Square Golf1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Uneekor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Full Swing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about golf launch monitor brands
5 answers
Asked ChatGPT
“Which golf launch monitor should I buy?”
Asked ChatGPT
“What are the best golf launch monitors?”
Asked ChatGPT
“What's the best golf launch monitor for practising at home?”
Searched Google, AI Overview
“golf launch monitor”
Searched Google, AI Overview
“best golf launch monitor”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Bushnell or Trackman more popular in search?
This chart shows how often people search Google for Bushnell and Trackman by name. Each line represents a brand's share of searches for all ten golf launch monitor brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Trackman, Bushnell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Trackman | Rapsodo | Garmin | SkyTrak | Foresight | Square Golf | Uneekor | FlightScope | Bushnell | Full Swing |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.1% | 19.3% | 14.2% | 11.1% | 6.4% | 7.1% | 4.4% | 7% | 2.2% | 1.2% |
| Nov 2025 | 23.9% | 19.8% | 15.4% | 9.8% | 6.6% | 8.4% | 5.5% | 6.8% | 2.7% | 1.1% |
| Dec 2025 | 26.7% | 19.6% | 14.2% | 9% | 6.2% | 6.3% | 5% | 6.3% | 2.9% | 3.8% |
| Jan 2026 | 31.2% | 17.7% | 12.2% | 8.7% | 6.9% | 7.6% | 4.9% | 6.4% | 2.7% | 1.6% |
| Feb 2026 | 32.7% | 19.1% | 10.1% | 9.1% | 7% | 6.7% | 4.8% | 6.1% | 3.1% | 1.3% |
| Mar 2026 | 26.6% | 19.9% | 10.5% | 8.2% | 10.4% | 5.3% | 9.5% | 5.5% | 2.8% | 1.2% |
| Apr 2026 | 29.8% | 20.6% | 11.5% | 6.9% | 12% | 4.9% | 3.8% | 5.6% | 3.6% | 1.4% |
| May 2026 | 31.7% | 22.3% | 13.2% | 7.9% | 5.4% | 5.1% | 3.8% | 5.2% | 4.1% | 1.3% |
| Jun 2026 | 24.7% | 26.5% | 14.9% | 9% | 5.5% | 5.1% | 4.2% | 5.2% | 3.8% | 1.2% |
| Jul 2026 | 26.9% | 23.6% | 13.3% | 9.8% | 5.7% | 5.2% | 3.9% | 5.7% | 4.1% | 1.8% |
| Aug 2026 | 26.6% | 22.3% | 12.6% | 9.2% | 5.4% | 6% | 7.2% | 6.1% | 3.2% | 1.5% |
| Sep 2026 | 26.9% | 26.4% | 11.3% | 9.4% | 5.5% | 5.4% | 5.3% | 5.1% | 3.2% | 1.5% |
How has the Bushnell and Trackman comparison changed over the last 12 months?
3 findings
- Trackman was ahead of Bushnell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bushnell’s share of searches among golf launch monitor brands worldwide moved from 2.2% to 3.2%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Trackman’s share of searches among golf launch monitor brands worldwide moved from 27.1% to 26.9%, and its estimated monthly branded searches moved from 100K to 82K.
How did search popularity change for golf launch monitor brands worldwide in September 2026?
2 changes
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Bushnell’s and Trackman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among golf launch monitor brands

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