How popular isBushnell in search?
In September 2026, there were an estimated 99.1K branded searches for Bushnell worldwide which is down 14.3% over the last 12 months. Bushnell holds 44.6% estimated Share of Search among cellular trail camera brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cellular trail camera brands compete with Bushnell?
Share of Search by month for Bushnell, Spypoint, Moultrie, Reconyx. The figures are in the table below the chart.
View monthly share of search table
| Month | Bushnell | Spypoint | Moultrie | Reconyx |
|---|---|---|---|---|
| Oct 2025 | 48.6% | 39.8% | 9.7% | 1.9% |
| Nov 2025 | 53.4% | 35.7% | 8.7% | 2.1% |
| Dec 2025 | 66.6% | 24.4% | 7.3% | 1.7% |
| Jan 2026 | 71.8% | 21.5% | 5.2% | 1.5% |
| Feb 2026 | 75.6% | 18.5% | 4.4% | 1.5% |
| Mar 2026 | 76.4% | 18.7% | 3.7% | 1.3% |
| Apr 2026 | 79.1% | 15.8% | 3.8% | 1.3% |
| May 2026 | 76.4% | 18.7% | 3.7% | 1.3% |
| Jun 2026 | 70.8% | 21.2% | 5.2% | 2.8% |
| Jul 2026 | 63.7% | 23.4% | 10.4% | 2.5% |
| Aug 2026 | 52.8% | 28.9% | 15.8% | 2.5% |
| Sep 2026 | 44.6% | 36.5% | 16.3% | 2.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.6% | 49.5K | -18.2% | -8.2 points | |
| 2, held 2nd | 36.5% | 40.5K | +22.4% | +7.6 points | |
| 3, held 3rd | 16.3% | 18.1K | 0% | +0.5 points | |
| 4, held 4th | 2.6% | 2.9K | 0% | +0.1 points |
1.
Bushnell44.6%
Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -8.2 points.
2.
Spypoint36.5%
Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +7.6 points.
3.
Moultrie
16.3%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.
Reconyx
2.6%
Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Bushnell and its closest rivals
Every comparison with Bushnell
15 comparisons
How has branded search demand for Bushnell changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bushnell worldwide fell from 116K to 99.1K.
- Across the 12 months ending September 2026, Bushnell’s estimated Share of Search among cellular trail camera brands worldwide decreased from 48.6% to 44.6%.
- Across the 12 months ending September 2026, Bushnell’s estimated Share of Search among cellular trail camera brands worldwide peaked at 79.1% in April 2026 and was lowest at 44.6% in September 2026.
How did search popularity change for cellular trail camera brands worldwide in September 2026?
4 changes
In September 2026, Spypoint gained estimated Share of Search among cellular trail camera brands worldwide, from 28.9% to 36.5%.
In September 2026, Moultrie gained estimated Share of Search among cellular trail camera brands worldwide, from 15.8% to 16.3%.
In September 2026, Bushnell lost estimated Share of Search among cellular trail camera brands worldwide, from 52.8% to 44.6%.
Estimated monthly branded searches for Reconyx worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
Where does Bushnell compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Binocular brands | 5th of 5 | 1.8% | Show ranking |
| Golf rangefinders | 3rd of 6 | 1.9% | Show ranking |
| Rangefinders | 4th of 6 | 6.7% | Show ranking |
| Game cameras | 1st of 6 | 41% | Show ranking |
| Cellular trail camera brands | 1st of 4 | 44.6% | Shown above |
How is Bushnell measured?
Brandwave collects information about searches that people make online using Bushnell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- bushnell
- bushnell binocular
- bushnell golf rangefinders
- bushnell rangefinders
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