How popular isBulleit?
In September 2026, people searched for Bulleit by name about 74,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 5.5% of all global bourbon brand searches, placing Bulleit sixth out of 15 brands. When we asked both ChatGPT and Google AI Overviews about bourbon brands, Bulleit did not appear in any of the answers.
Bulleit is the sixth most searched of 15 competitors and not listed in any AI answer.
Jim BeamShare of searches 22.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
Buffalo TraceShare of searches 12.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Maker's MarkShare of searches 12.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
Woodford ReserveShare of searches 10%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
BulleitShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top bourbon brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bulleit did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Four Roses5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Buffalo Trace4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Maker's Mark4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Woodford Reserve4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Elijah Craig4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wild Turkey4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Blanton's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Knob Creek2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Old Forester2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bulleit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bourbon brands
5 answers
Asked ChatGPT
“Which bourbon should I buy?”
Asked ChatGPT
“What are the best bourbon brands?”
Asked ChatGPT
“What's a good bourbon for a beginner?”
Searched Google, AI Overview
“bourbon brands”
Searched Google, AI Overview
“bourbon whiskey”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Which bourbon brands compete with Bulleit?
Share of searches by month for Jim Beam, Buffalo Trace, Maker's Mark, Woodford Reserve, Blanton's, Bulleit, Eagle Rare, Elijah Craig, Wild Turkey, Evan Williams, Basil Hayden, Four Roses, Knob Creek, Old Forester. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jim Beam | Buffalo Trace | Maker's Mark | Woodford Reserve | Blanton's | Bulleit | Eagle Rare | Elijah Craig | Wild Turkey | Evan Williams | Basil Hayden | Four Roses | Knob Creek | Old Forester | Angel's Envy |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.5% | 11.2% | 13.7% | 11.2% | 7.5% | 6.2% | 6.2% | 4.1% | 4.6% | 4.1% | 3.4% | 2.8% | 2.3% | 1.8% | 0.37% |
| Nov 2025 | 18.8% | 12.5% | 12.5% | 10.3% | 6.9% | 6.9% | 6.9% | 3.8% | 5.1% | 4.6% | 3.8% | 3.1% | 2.5% | 2.1% | 0.34% |
| Dec 2025 | 26.7% | 9.8% | 12% | 9.8% | 6.6% | 6.6% | 8% | 3.6% | 4% | 2.9% | 3.6% | 2.9% | 2% | 1.3% | 0.32% |
| Jan 2026 | 20.5% | 11.2% | 13.7% | 11.2% | 7.5% | 6.2% | 6.2% | 4.1% | 4.6% | 4.1% | 3.4% | 2.8% | 2.3% | 1.8% | 0.37% |
| Feb 2026 | 28% | 10.3% | 12.6% | 10.3% | 5.6% | 5.6% | 5.6% | 3.8% | 4.2% | 3.8% | 3.1% | 3.1% | 2.1% | 1.7% | 0.33% |
| Mar 2026 | 19.6% | 10.7% | 13.1% | 10.7% | 8.8% | 5.9% | 5.9% | 4.8% | 5% | 4.8% | 3.2% | 2.6% | 2.6% | 1.8% | 0.35% |
| Apr 2026 | 20.1% | 11% | 13.5% | 11% | 7.4% | 6% | 6% | 4% | 5.1% | 4.9% | 3.3% | 2.7% | 2.7% | 1.8% | 0.36% |
| May 2026 | 17.7% | 9.7% | 11.9% | 11.9% | 6.5% | 6.5% | 5.3% | 11.9% | 4.9% | 3.6% | 2.9% | 2.9% | 2.4% | 1.6% | 0.32% |
| Jun 2026 | 19.5% | 10.7% | 13.1% | 10.7% | 7.2% | 7.2% | 5.9% | 5.9% | 4.8% | 3.2% | 3.2% | 3.9% | 2.6% | 1.8% | 0.35% |
| Jul 2026 | 20.5% | 11.2% | 13.7% | 11.2% | 7.5% | 6.2% | 6.2% | 4.1% | 4.6% | 3.4% | 2.8% | 4.1% | 2.3% | 1.8% | 0.37% |
| Aug 2026 | 22.9% | 10.3% | 15.3% | 10.3% | 6.9% | 5.6% | 5.6% | 4.6% | 4.8% | 3.1% | 3.1% | 3.1% | 2.1% | 1.7% | 0.92% |
| Sep 2026 | 22.3% | 12.2% | 12.2% | 10% | 6.7% | 5.5% | 5.5% | 5.5% | 4.7% | 3.7% | 3% | 3% | 2% | 2% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 22.3% | 301K | 0% | -0.5 points | |
| 2, moved from 3rd to 2nd | 12.2% | 165K | +22.2% | +2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 12.2% | 165K | -17.9% | -3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 10% | 135K | 0% | -0.2 points | |
| 5, held 5th | 6.7% | 90.5K | 0% | -0.2 points | |
| 6, held 6th | 5.5% | 74K | 0% | -0.1 points | |
| 7, held 7th | 5.5% | 74K | 0% | -0.1 points | |
| 8, moved from 9th to 8th | 5.5% | 74K | +22.3% | +0.9 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 4.7% | 62.7K | 0% | -0.1 pointsmoved from 8th to 9th | |
| 10, moved from 11th to 10th | 3.7% | 49.5K | +22.2% | +0.6 pointsmoved from 11th to 10th | |
| 11, moved from 10th to 11th | 3% | 40.5K | 0% | -0.1 pointsmoved from 10th to 11th | |
| 12, held 12th | 3% | 40.5K | 0% | -0.1 points | |
| 13, held 13th | 2% | 27.1K | 0% | 0 points | |
| 14, held 14th | 2% | 27.1K | +22.1% | +0.3 points | |
| 15, held 15th | 1.6% | 22.2K | +83.5% | +0.7 points |
1.
Jim Beam22.3%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share -0.5 points.
12.2%
Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2 points.
12.2%
Moved from 2nd to 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -3 points.
10%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.7%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.
Bulleit5.5%
Held 6th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.5%
Held 7th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.5%
Moved from 9th to 8th. 74K estimated branded searches, +22.3% vs prior month. Share +0.9 points.
4.7%
Moved from 8th to 9th. 62.7K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.7%
Moved from 11th to 10th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.6 points.
11.Basil Hayden
3%
Moved from 10th to 11th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
12.
Four Roses3%
Held 12th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
13.
Knob Creek2%
Held 13th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
14.
Old Forester2%
Held 14th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.
15.
Angel's Envy1.6%
Held 15th. 22.2K estimated branded searches, +83.5% vs prior month. Share +0.7 points.
Compare popularity between Bulleit and its closest rivals
Every comparison with Bulleit
14 comparisons
- Blanton's vs Bulleit
- Buffalo Trace vs Bulleit
- Bulleit vs Eagle Rare
- Bulleit vs Elijah Craig
- Bulleit vs Jim Beam
- Bulleit vs Maker's Mark
- Bulleit vs Woodford Reserve
- Bulleit vs Wild Turkey
- Bulleit vs Evan Williams
- Basil Hayden vs Bulleit
- Bulleit vs Four Roses
- Bulleit vs Knob Creek
- Bulleit vs Old Forester
- Angel's Envy vs Bulleit
How has branded search demand for Bulleit changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bulleit worldwide fell from 90.5K to 74K.
- Across the 12 months ending September 2026, Bulleit’s share of searches among bourbon brands worldwide decreased from 6.2% to 5.5%.
- Across the 12 months ending September 2026, Bulleit’s share of searches among bourbon brands worldwide peaked at 7.2% in June 2026 and was lowest at 5.5% in September 2026.
How did search popularity change for bourbon brands worldwide in September 2026?
6 changes
In September 2026, Elijah Craig overtook Wild Turkey to rank 8th among bourbon brands worldwide, with 5.5% of the searches.
In September 2026, Evan Williams overtook Basil Hayden to rank 10th among bourbon brands worldwide, with 3.7% of the searches.
In September 2026, Buffalo Trace overtook Maker's Mark to rank 2nd among bourbon brands worldwide, with 12.2% of the searches.
In September 2026, Angel's Envy gained share of searches among bourbon brands worldwide, from 0.92% to 1.6%.
In September 2026, Maker's Mark lost share of searches among bourbon brands worldwide, from 15.3% to 12.2%.
In September 2026, Jim Beam lost share of searches among bourbon brands worldwide, from 22.9% to 22.3%.
How are Bulleit’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Bulleit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bulleit bourbon
Who owns Bulleit?
Bulleit is owned by 
Diageo. Brandwave also tracks 
Seedlip, 
Baileys, 
Bundaberg Rum, 
Captain Morgan, 
Casamigos, 
Cîroc, 
Don Julio, 
Guinness, 
Johnnie Walker, 
Mezcal Unión, 
Ritual Zero Proof, 
Smirnoff and 
Tanqueray, owned by the same company, worldwide.
Do you work for Bulleit? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Bulleit your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.