Bourbon brands:Which are most popular?

Name: Bourbon brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Jim Beam was the most searched bourbon brand worldwide, accounting for 22.3% of all searches among the 15 brands we track. When we checked with ChatGPT and Google AI Overviews, Four Roses showed up in every answer. Wild Turkey was recommended most often, coming first in three out of five responses.

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Top bourbon brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Four Roses appeared every time. Wild Turkey was recommended most often, coming first in three out of five answers. Four Roses was second, and Buffalo Trace was third. Bulleit, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Four Roses	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Buffalo Trace	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Maker's Mark	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Woodford Reserve	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Elijah Craig	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Wild Turkey	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Blanton's	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Knob Creek	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Old Forester	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Jim Beam	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Eagle Rare	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Evan Williams	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Basil Hayden	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Bulleit	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Angel's Envy	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Four Roses5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Buffalo Trace4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maker's Mark4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Woodford Reserve4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Elijah Craig4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wild Turkey4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Blanton's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Knob Creek2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Old Forester2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jim Beam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Eagle Rare1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Evan Williams1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Basil Hayden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bulleit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Angel's Envy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bourbon brands

5 answers

Asked ChatGPT
“Which bourbon should I buy?”
Asked ChatGPT
“What are the best bourbon brands?”
Asked ChatGPT
“What's a good bourbon for a beginner?”
Searched Google, AI Overview
“bourbon brands”
1. 1Buffalo Trace
2. 2Jim Beam
3. 3Wild Turkey
4. 4Maker's Mark
5. 5Four Roses
6. 6Elijah Craig
7. 7Eagle Rare
8. 8Blanton's
9. 9Knob Creek
Searched Google, AI Overview
“bourbon whiskey”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which bourbon brands do people search for most?

This chart shows how often people search Google for each bourbon brand by name. Each line represents a brand's share of searches for all 15 bourbon brands we track, month by month, from English-language searches worldwide.

Share of searches among bourbon brands worldwide, by month

Month	Jim Beam	Buffalo Trace	Maker's Mark	Woodford Reserve	Blanton's	Bulleit	Eagle Rare	Elijah Craig	Wild Turkey	Evan Williams	Basil Hayden	Four Roses	Knob Creek	Old Forester	Angel's Envy
Oct 2025	20.5%	11.2%	13.7%	11.2%	7.5%	6.2%	6.2%	4.1%	4.6%	4.1%	3.4%	2.8%	2.3%	1.8%	0.37%
Nov 2025	18.8%	12.5%	12.5%	10.3%	6.9%	6.9%	6.9%	3.8%	5.1%	4.6%	3.8%	3.1%	2.5%	2.1%	0.34%
Dec 2025	26.7%	9.8%	12%	9.8%	6.6%	6.6%	8%	3.6%	4%	2.9%	3.6%	2.9%	2%	1.3%	0.32%
Jan 2026	20.5%	11.2%	13.7%	11.2%	7.5%	6.2%	6.2%	4.1%	4.6%	4.1%	3.4%	2.8%	2.3%	1.8%	0.37%
Feb 2026	28%	10.3%	12.6%	10.3%	5.6%	5.6%	5.6%	3.8%	4.2%	3.8%	3.1%	3.1%	2.1%	1.7%	0.33%
Mar 2026	19.6%	10.7%	13.1%	10.7%	8.8%	5.9%	5.9%	4.8%	5%	4.8%	3.2%	2.6%	2.6%	1.8%	0.35%
Apr 2026	20.1%	11%	13.5%	11%	7.4%	6%	6%	4%	5.1%	4.9%	3.3%	2.7%	2.7%	1.8%	0.36%
May 2026	17.7%	9.7%	11.9%	11.9%	6.5%	6.5%	5.3%	11.9%	4.9%	3.6%	2.9%	2.9%	2.4%	1.6%	0.32%
Jun 2026	19.5%	10.7%	13.1%	10.7%	7.2%	7.2%	5.9%	5.9%	4.8%	3.2%	3.2%	3.9%	2.6%	1.8%	0.35%
Jul 2026	20.5%	11.2%	13.7%	11.2%	7.5%	6.2%	6.2%	4.1%	4.6%	3.4%	2.8%	4.1%	2.3%	1.8%	0.37%
Aug 2026	22.9%	10.3%	15.3%	10.3%	6.9%	5.6%	5.6%	4.6%	4.8%	3.1%	3.1%	3.1%	2.1%	1.7%	0.92%
Sep 2026	22.3%	12.2%	12.2%	10%	6.7%	5.5%	5.5%	5.5%	4.7%	3.7%	3%	3%	2%	2%	1.6%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Jim Beam	22.3%	301K	0%	-0.5 points
2, moved from 3rd to 2nd	Buffalo Trace	12.2%	165K	+22.2%	+2 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Maker's Mark	12.2%	165K	-17.9%	-3 pointsmoved from 2nd to 3rd
4, held 4th	Woodford Reserve Brown-Forman	10%	135K	0%	-0.2 points
5, held 5th	Blanton's Buffalo Trace	6.7%	90.5K	0%	-0.2 points
6, held 6th	Bulleit Diageo	5.5%	74K	0%	-0.1 points
7, held 7th	Eagle Rare Buffalo Trace	5.5%	74K	0%	-0.1 points
8, moved from 9th to 8th	Elijah Craig Heaven Hill	5.5%	74K	+22.3%	+0.9 pointsmoved from 9th to 8th
9, moved from 8th to 9th	Wild Turkey	4.7%	62.7K	0%	-0.1 pointsmoved from 8th to 9th
10, moved from 11th to 10th	Evan Williams Heaven Hill	3.7%	49.5K	+22.2%	+0.6 pointsmoved from 11th to 10th
11, moved from 10th to 11th	Basil Hayden Jim Beam	3%	40.5K	0%	-0.1 pointsmoved from 10th to 11th
12, held 12th	Four Roses	3%	40.5K	0%	-0.1 points
13, held 13th	Knob Creek Jim Beam	2%	27.1K	0%	0 points
14, held 14th	Old Forester Brown-Forman	2%	27.1K	+22.1%	+0.3 points
15, held 15th	Angel's Envy Bacardi	1.6%	22.2K	+83.5%	+0.7 points

1.Jim Beam
22.3%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share -0.5 points.
2.Buffalo Trace
12.2%
Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2 points.
3.Maker's Mark
12.2%
Moved from 2nd to 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -3 points.
4.Woodford Reserve
10%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.Blanton's
6.7%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.Bulleit
5.5%
Held 6th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.Eagle Rare
5.5%
Held 7th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.Elijah Craig
5.5%
Moved from 9th to 8th. 74K estimated branded searches, +22.3% vs prior month. Share +0.9 points.
9.Wild Turkey
4.7%
Moved from 8th to 9th. 62.7K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.Evan Williams
3.7%
Moved from 11th to 10th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.6 points.
11.Basil Hayden
3%
Moved from 10th to 11th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
12.Four Roses
3%
Held 12th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
13.Knob Creek
2%
Held 13th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
14.Old Forester
2%
Held 14th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.
15.Angel's Envy
1.6%
Held 15th. 22.2K estimated branded searches, +83.5% vs prior month. Share +0.7 points.

Which brand is most popular in search among bourbon brands worldwide?

15 brands

In September 2026, Jim Beam was the most searched among bourbon brands worldwide, with an estimated 301K branded searches, 22.3% of all searches for the 15 we track. Buffalo Trace is in 2nd place, 10.1 percentage points behind at 12.2%.

Global bourbon brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Jim Beam	20.5% → 22.3%	28%Feb 2026	17.7%May 2026	1st
Buffalo Trace	11.2% → 12.2%	12.5%Nov 2025	9.7%May 2026	3rd → 2nd
Maker's Mark	13.7% → 12.2%	15.3%Aug 2026	11.9%May 2026	2nd → 3rd
Woodford Reserve	11.2% → 10%	11.9%May 2026	9.8%Dec 2025	4th
Blanton's	7.5% → 6.7%	8.8%Mar 2026	5.6%Feb 2026	5th
Bulleit	6.2% → 5.5%	7.2%Jun 2026	5.5%Sep 2026	6th
Eagle Rare	6.2% → 5.5%	8%Dec 2025	5.3%May 2026	7th
Elijah Craig	4.1% → 5.5%	11.9%May 2026	3.6%Dec 2025	9th → 8th
Wild Turkey	4.6% → 4.7%	5.1%Nov 2025	4%Dec 2025	8th → 9th
Evan Williams	4.1% → 3.7%	4.9%Apr 2026	2.9%Dec 2025	10th
Basil Hayden	3.4% → 3%	3.8%Nov 2025	2.8%Jul 2026	11th
Four Roses	2.8% → 3%	4.1%Jul 2026	2.6%Mar 2026	12th
Knob Creek	2.3% → 2%	2.7%Apr 2026	2%Dec 2025	13th
Old Forester	1.8% → 2%	2.1%Nov 2025	1.3%Dec 2025	14th
Angel's Envy	0.37% → 1.6%	1.6%Sep 2026	0.32%May 2026	15th

Each finding as a sentence

Across the 12 months ending September 2026, Jim Beam’s share of searches among bourbon brands worldwide increased from 20.5% to 22.3%.
Across the 12 months ending September 2026, Buffalo Trace’s share of searches among bourbon brands worldwide increased from 11.2% to 12.2%.
Across the 12 months ending September 2026, Maker's Mark’s share of searches among bourbon brands worldwide decreased from 13.7% to 12.2%.
Across the 12 months ending September 2026, Woodford Reserve’s share of searches among bourbon brands worldwide decreased from 11.2% to 10%.
Across the 12 months ending September 2026, Blanton's’ share of searches among bourbon brands worldwide decreased from 7.5% to 6.7%.
Across the 12 months ending September 2026, Bulleit’s share of searches among bourbon brands worldwide decreased from 6.2% to 5.5%.
Across the 12 months ending September 2026, Eagle Rare’s share of searches among bourbon brands worldwide decreased from 6.2% to 5.5%.
Across the 12 months ending September 2026, Elijah Craig’s share of searches among bourbon brands worldwide increased from 4.1% to 5.5%.
Across the 12 months ending September 2026, Angel's Envy’s share of searches among bourbon brands worldwide increased from 0.37% to 1.6%.
Across the 12 months ending September 2026, Jim Beam’s share of searches among bourbon brands worldwide peaked at 28% in February 2026 and was lowest at 17.7% in May 2026.
Across the 12 months ending September 2026, Buffalo Trace’s share of searches among bourbon brands worldwide peaked at 12.5% in November 2025 and was lowest at 9.7% in May 2026.
Across the 12 months ending September 2026, Maker's Mark’s share of searches among bourbon brands worldwide peaked at 15.3% in August 2026 and was lowest at 11.9% in May 2026.
Across the 12 months ending September 2026, Woodford Reserve’s share of searches among bourbon brands worldwide peaked at 11.9% in May 2026 and was lowest at 9.8% in December 2025.
Across the 12 months ending September 2026, Blanton's’ share of searches among bourbon brands worldwide peaked at 8.8% in March 2026 and was lowest at 5.6% in February 2026.
Across the 12 months ending September 2026, Bulleit’s share of searches among bourbon brands worldwide peaked at 7.2% in June 2026 and was lowest at 5.5% in September 2026.
Across the 12 months ending September 2026, Eagle Rare’s share of searches among bourbon brands worldwide peaked at 8% in December 2025 and was lowest at 5.3% in May 2026.
Across the 12 months ending September 2026, Elijah Craig’s share of searches among bourbon brands worldwide peaked at 11.9% in May 2026 and was lowest at 3.6% in December 2025.
Across the 12 months ending September 2026, Wild Turkey’s share of searches among bourbon brands worldwide peaked at 5.1% in November 2025 and was lowest at 4% in December 2025.
Across the 12 months ending September 2026, Evan Williams’ share of searches among bourbon brands worldwide peaked at 4.9% in April 2026 and was lowest at 2.9% in December 2025.
Across the 12 months ending September 2026, Basil Hayden’s share of searches among bourbon brands worldwide peaked at 3.8% in November 2025 and was lowest at 2.8% in July 2026.
Across the 12 months ending September 2026, Four Roses’ share of searches among bourbon brands worldwide peaked at 4.1% in July 2026 and was lowest at 2.6% in March 2026.
Across the 12 months ending September 2026, Angel's Envy’s share of searches among bourbon brands worldwide peaked at 1.6% in September 2026 and was lowest at 0.32% in May 2026.
Across the 12 months ending September 2026, Buffalo Trace rose from 3rd to 2nd among bourbon brands worldwide.
Across the 12 months ending September 2026, Maker's Mark fell from 2nd to 3rd among bourbon brands worldwide.
Across the 12 months ending September 2026, Elijah Craig rose from 9th to 8th among bourbon brands worldwide.
Across the 12 months ending September 2026, Wild Turkey fell from 8th to 9th among bourbon brands worldwide.
Across the 12 months ending September 2026, Evan Williams, Basil Hayden, Four Roses, Knob Creek and Old Forester held steady: their share of searches among bourbon brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for bourbon brands worldwide in September 2026?

8 changes

In September 2026, Elijah Craig overtook Wild Turkey to rank 8th among bourbon brands worldwide, with 5.5% of the searches.
In September 2026, Evan Williams overtook Basil Hayden to rank 10th among bourbon brands worldwide, with 3.7% of the searches.
In September 2026, Buffalo Trace overtook Maker's Mark to rank 2nd among bourbon brands worldwide, with 12.2% of the searches.
In September 2026, Angel's Envy gained share of searches among bourbon brands worldwide, from 0.92% to 1.6%.
In September 2026, Maker's Mark lost share of searches among bourbon brands worldwide, from 15.3% to 12.2%.
In September 2026, Jim Beam lost share of searches among bourbon brands worldwide, from 22.9% to 22.3%.
Bulleit’s share of searches among bourbon brands worldwide has lost ground for 3 months in a row, from 7.2% to 5.5% in September 2026.
Knob Creek’s share of searches among bourbon brands worldwide has lost ground for 3 months in a row, from 2.6% to 2% in September 2026.

How are branded searches counted for bourbon brands?

16 search terms

Each brand's share of searches among bourbon brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.