Maker's Mark vs Woodford Reserve:Which is more popular?
In September 2026, Maker's Mark had more branded searches than Woodford Reserve among bourbon brands worldwide. Maker's Mark had about 165,000 branded searches, while Woodford Reserve had 135,000. Maker's Mark made up 12.2% of all bourbon brand searches we track, and Woodford Reserve accounted for 10%. When we asked ChatGPT and Google AI Overviews about bourbon brands, Maker's Mark and Woodford Reserve each appeared in four of the five answers. Maker's Mark was mentioned before Woodford Reserve in three out of five answers.
Who do people search for more?
Maker's Mark, about 22% more searches than Woodford Reserve
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Maker's Mark, named ahead of Woodford Reserve in 3 of 5 answers
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Top bourbon brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maker's Mark was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Woodford Reserve was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Maker's Mark was listed before Woodford Reserve in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Wild Turkey1st
Four Roses2nd
Buffalo Trace3rd- Maker's Mark4th
Woodford Reserve5th
Elijah Craig6th
Jim Beam7th
Evan Williams8th
Old Forester9th
Knob Creek10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Four Roses5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Buffalo Trace4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Maker's Mark4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Woodford Reserve4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Elijah Craig4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wild Turkey4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Blanton's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Knob Creek2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Old Forester2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jim Beam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about bourbon brands
5 answers
Asked ChatGPT
“Which bourbon should I buy?”
Asked ChatGPT
“What are the best bourbon brands?”
Asked ChatGPT
“What's a good bourbon for a beginner?”
Searched Google, AI Overview
“bourbon brands”
Searched Google, AI Overview
“bourbon whiskey”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Maker's Mark or Woodford Reserve more popular in search?
This chart shows how often people search Google for Maker's Mark and Woodford Reserve by name. Each line represents a brand's share of searches for all 15 bourbon brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Maker's Mark, Woodford Reserve. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jim Beam | Buffalo Trace | Maker's Mark | Woodford Reserve | Blanton's | Bulleit | Eagle Rare | Elijah Craig | Wild Turkey | Evan Williams | Basil Hayden | Four Roses | Knob Creek | Old Forester | Angel's Envy |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.5% | 11.2% | 13.7% | 11.2% | 7.5% | 6.2% | 6.2% | 4.1% | 4.6% | 4.1% | 3.4% | 2.8% | 2.3% | 1.8% | 0.37% |
| Nov 2025 | 18.8% | 12.5% | 12.5% | 10.3% | 6.9% | 6.9% | 6.9% | 3.8% | 5.1% | 4.6% | 3.8% | 3.1% | 2.5% | 2.1% | 0.34% |
| Dec 2025 | 26.7% | 9.8% | 12% | 9.8% | 6.6% | 6.6% | 8% | 3.6% | 4% | 2.9% | 3.6% | 2.9% | 2% | 1.3% | 0.32% |
| Jan 2026 | 20.5% | 11.2% | 13.7% | 11.2% | 7.5% | 6.2% | 6.2% | 4.1% | 4.6% | 4.1% | 3.4% | 2.8% | 2.3% | 1.8% | 0.37% |
| Feb 2026 | 28% | 10.3% | 12.6% | 10.3% | 5.6% | 5.6% | 5.6% | 3.8% | 4.2% | 3.8% | 3.1% | 3.1% | 2.1% | 1.7% | 0.33% |
| Mar 2026 | 19.6% | 10.7% | 13.1% | 10.7% | 8.8% | 5.9% | 5.9% | 4.8% | 5% | 4.8% | 3.2% | 2.6% | 2.6% | 1.8% | 0.35% |
| Apr 2026 | 20.1% | 11% | 13.5% | 11% | 7.4% | 6% | 6% | 4% | 5.1% | 4.9% | 3.3% | 2.7% | 2.7% | 1.8% | 0.36% |
| May 2026 | 17.7% | 9.7% | 11.9% | 11.9% | 6.5% | 6.5% | 5.3% | 11.9% | 4.9% | 3.6% | 2.9% | 2.9% | 2.4% | 1.6% | 0.32% |
| Jun 2026 | 19.5% | 10.7% | 13.1% | 10.7% | 7.2% | 7.2% | 5.9% | 5.9% | 4.8% | 3.2% | 3.2% | 3.9% | 2.6% | 1.8% | 0.35% |
| Jul 2026 | 20.5% | 11.2% | 13.7% | 11.2% | 7.5% | 6.2% | 6.2% | 4.1% | 4.6% | 3.4% | 2.8% | 4.1% | 2.3% | 1.8% | 0.37% |
| Aug 2026 | 22.9% | 10.3% | 15.3% | 10.3% | 6.9% | 5.6% | 5.6% | 4.6% | 4.8% | 3.1% | 3.1% | 3.1% | 2.1% | 1.7% | 0.92% |
| Sep 2026 | 22.3% | 12.2% | 12.2% | 10% | 6.7% | 5.5% | 5.5% | 5.5% | 4.7% | 3.7% | 3% | 3% | 2% | 2% | 1.6% |
How has the Maker's Mark and Woodford Reserve comparison changed over the last 12 months?
3 findings
- Maker's Mark was ahead of Woodford Reserve in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maker's Mark’s share of searches among bourbon brands worldwide moved from 13.7% to 12.2%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Woodford Reserve’s share of searches among bourbon brands worldwide moved from 11.2% to 10%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for bourbon brands worldwide in September 2026?
3 changes
In September 2026, Buffalo Trace overtook Maker's Mark to rank 2nd among bourbon brands worldwide, with 12.2% of the searches.
In September 2026, Maker's Mark lost share of searches among bourbon brands worldwide, from 15.3% to 12.2%.
Estimated monthly branded searches for Woodford Reserve worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Maker's Mark’s and Woodford Reserve’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maker's Mark
1 branded search term
- makers mark
Woodford Reserve
1 branded search term
- woodford reserve
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