Brandwave

How popular isArticulate in search?

In September 2026, there were an estimated 600 branded searches for Articulate worldwide which is down 17.8% over the last 12 months. Articulate holds 0.02% estimated Share of Search among e-learning authoring tools worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. iSpring73.7%
  2. Adobe Captivate22%
  3. Elucidat4.2%
  4. Articulate0.02%
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Which e-learning authoring tools compete with Articulate?

Articulate against e-learning authoring tools worldwide, by month

Share of Search by month for iSpring, Adobe Captivate, Elucidat, Articulate. The figures are in the table below the chart.

View monthly share of search table
MonthiSpringAdobe CaptivateElucidatArticulate
Oct 202565.1%29.1%5.8%0.02%
Nov 202565.8%29.4%4.7%0.02%
Dec 202570.3%25.7%4%0.02%
Jan 202665.8%29.4%4.8%0.02%
Feb 202665.1%29.1%5.7%0.02%
Mar 202670.2%25.6%4.2%0.02%
Apr 202673.6%22%4.4%0.02%
May 202670.3%25.7%4%0.02%
Jun 202674.3%22.2%3.5%0.02%
Jul 202670.7%25.8%3.4%0.02%
Aug 202669.6%25.4%4.9%0.03%
Sep 202673.7%22%4.2%0.02%
  1. 1.iSpring

    73.7%

    Held 1st. 33.1K estimated branded searches, +22.1% vs prior month. Share +4.1 points.

  2. Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Elucidat

    4.2%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Articulate

    0.02%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Articulate and its closest rivals

Every comparison with Articulate

How has branded search demand for Articulate changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Articulate worldwide fell from 730 to 600.
  • Across the 12 months ending September 2026, Articulate’s estimated Share of Search among e-learning authoring tools worldwide held steady at 0.02%.

How did search popularity change for e-learning authoring tools worldwide in September 2026?

  1. In September 2026, iSpring gained estimated Share of Search among e-learning authoring tools worldwide, from 69.6% to 73.7%.

  2. In September 2026, Adobe Captivate lost estimated Share of Search among e-learning authoring tools worldwide, from 25.4% to 22%.

  3. In September 2026, Elucidat lost estimated Share of Search among e-learning authoring tools worldwide, from 4.9% to 4.2%.

Where does Articulate compete?

Articulate is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
LMS brands4th of 40.03%Show ranking
E-learning authoring tools4th of 40.02%Shown above

How is Articulate measured?

Brandwave collects information about searches that people make online using Articulate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • articulate authoring
  • articulate lms

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How the Brand Demand Index is measured

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Is Articulate your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.