Adobe Captivate vs Articulate:Which is searched more?
In September 2026, Adobe Captivate had more branded searches than Articulate among e-learning authoring tools worldwide. Adobe Captivate was estimated to have 9.9K branded searches compared to Articulate’s 10, and held a 22% Share of Search versus Articulate’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adobe Captivate or Articulate?
Compare the tools teams build online courses with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adobe Captivate, Articulate. The figures are in the table below the chart.
View monthly share of search table
| Month | iSpring | Adobe Captivate | Elucidat | Articulate |
|---|---|---|---|---|
| Oct 2025 | 65.1% | 29.1% | 5.8% | 0.02% |
| Nov 2025 | 65.8% | 29.4% | 4.7% | 0.02% |
| Dec 2025 | 70.3% | 25.7% | 4% | 0.02% |
| Jan 2026 | 65.8% | 29.4% | 4.8% | 0.02% |
| Feb 2026 | 65.1% | 29.1% | 5.7% | 0.02% |
| Mar 2026 | 70.2% | 25.6% | 4.2% | 0.02% |
| Apr 2026 | 73.6% | 22% | 4.4% | 0.02% |
| May 2026 | 70.3% | 25.7% | 4% | 0.02% |
| Jun 2026 | 74.3% | 22.2% | 3.5% | 0.02% |
| Jul 2026 | 70.7% | 25.8% | 3.4% | 0.02% |
| Aug 2026 | 69.6% | 25.4% | 4.9% | 0.03% |
| Sep 2026 | 73.7% | 22% | 4.2% | 0.02% |
How has the Adobe Captivate and Articulate comparison changed over the last 12 months?
3 findings
- Adobe Captivate was ahead of Articulate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Captivate’s estimated Share of Search among e-learning authoring tools worldwide moved from 29.1% to 22%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
- Across the 12 months ending September 2026, Articulate’s estimated Share of Search among e-learning authoring tools worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for e-learning authoring tools worldwide in September 2026?
1 change
In September 2026, Adobe Captivate lost estimated Share of Search among e-learning authoring tools worldwide, from 25.4% to 22%.
Other head-to-heads among e-learning authoring tools
How each brand is measured
Brandwave collects information about searches that people make online using Adobe Captivate’s and Articulate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Captivate
1 branded search term
- adobe captivate
Articulate
1 branded search term
- articulate authoring
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.